CARS24, one of the world’s largest auto tech company unveiled its brand story on the world’s tallest tower, the Burj Khalifa. We aim to make a paradigm shift in the United Arab Emirates by taking a consumer’s car buying experience completely online!
“With this campaign on the majestic architectural masterpiece, we wanted to inform our audience in the UAE that CARS24 has arrived. This is one of the most prestigious campaigns for us and with this, we believe that CARS24 has not only made a strong statement in the UAE but also across the world,”
“With innovation at its heart, our business model is here to challenge the traditional norms of car buying. In the 21st century consumers can buy clothes, shoes, furniture, groceries online then why buy cars like in the 1980s? We are here to question and shift that thought process. CARS24 is the new-age way of buying pre-owned cars where a customer can select their favorite car, complete the entire payment and documentation processes, and get the car home delivered all with a click of a few buttons,” added Abhinav.
Cars on the CARS24 platform undergo a 150+ point quality check, are refurbished thoroughly, and go through the stringent RTA test before they gone on sale. Every CARS24 car comes with a 7 days return policy and 2 years warranty.
“We are here to address the needs of car enthusiasts and would like to bring our global wealth of experience to the UAE. As we have done in other international markets, we will continue to bring a spectrum of cars that caters to all sections of the society in the UAE. We are here to simplify the car buying process. We are constantly striving to ensure that we incorporate all the necessary aspects in the end-to-end car buying process,” Abhinav mentioned.
The company’s exponential growth and expansion was made possible by using the product, technology, and data science to fuel growth in the pre-owned cars sector. This vision and framework further enabled the highest quality experience for customers, who were able to buy the car online right from the comfort of their homes.