Toyota Kirloskar Motor (TKM), the local subsidiary of the Japanese car giant, has romped in actor, singer and youth icon Ayushmann Khurrana as the Brand Ambassador for the upcoming Toyota Urban Cruiser. The Maruti Vitara Brezza-based sub-compact SUV will launch during this year’s festive season. Bookings for the new model are already underway and the interested can place a pre-order the upcoming model at an authorized Toyota dealership or on the official website of the company.
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The Toyota Urban Cruiser is essentially a rebadged Maruti Vitara Brezza and comes with the same 1.5-litre K-series petrol engine that outputs 104 PS and 138 Nm. Like the Brezza, the Urban Cruiser will be sold with two transmission options – 5-speed manual and 4-speed automatic. However, unlike the Brezza, which gets the SHVS mild-hybrid technology only on the automatic variant, the Urban Cruiser will get this fuel-saving technology on both the transmission variants.
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The Brezza will look a lot like the Urban Cruiser, except if you focus on the front-end, which gets a new, Fortuner-like grille and an updated bumper with new foglamp enclosures. The interior will get an upholstery change and Toyota branding on the steering wheel and the touchscreen infotainment unit. Also, unlike the Brezza, which comes with 2 years/40,000 km standard warranty, the Urban Cruiser will get a standard warranty of 3 years/1,00,000 km. The Urban Cruiser is the second cross-badged Toyota product based on a Maruti Suzuki offering. The first such model is the Toyota Glanza, which is nothing but a rebadged version of the Maruti Baleno. However, unlike the Glanza, which is available only in the two top-spec trims, the Urban Cruiser will be on sale in three trim levels, corresponding to VXi, ZXi and ZXi+ variants of the Brezza. However, there won’t be an equivalent of the entry-level LXi spec model.
Speaking on the announcement, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “Mr. Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser. Toyota as a brand has a similar story – we are one of the largest, most respected automobile companies in the world constantly pushing the boundaries. We are innovative and introduce products and services that are relevant, valuable and truly connects with our customers. The all-new Urban Cruiser is one such offering for those who aspire to own a Toyota SUV at an early stage in their lives.”
Talking about this association with Toyota Urban Cruiser, Mr. Ayushmann Khurrana said, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled to be associated with Toyota Urban Cruiser and look forward to sharing more details about the young urban SUV”.
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