Mahindra has had to take drastic steps with the demand for the all-new Thar spiraling out of control. In the most recent development, the Indian automaker has paused all bookings for the base AX Standard and AX variants of the Thar. While this may just be a temporary hiccup, it goes to show how fantastic a product this SUV is turning out to be for Mahindra. The auto giant pin-pointed that the reason it had to come to this was due to the sheer demand for the higher AX Optional and LX variants. Given the number of orders coming through for these two variants, bookings for the lower trims had to be halted. This will undoubtedly allow Mahindra to streamline its processes and expedite the delivery of the vehicles to customers.
The AX Optional variant of the Mahindra Thar retails for Rs 11.90 lakh, while the range-topping LX comes in at Rs 13.75 lakh. Both are ex-showroom prices. In terms of equipment, the AX Optional comes with LED tail lamps, 16-inch steel wheels, keyless entry, tilt-adjustable steering wheel, height-adjustable driver’s seat, front power windows, air-conditioning, and split-folding rear seats. Its safety kit brings central locking, rear parking sensors, ABS with EBD, Brake Assist, dual front airbags, ISOFIX child-seat mounts, and a factory-fit roll cage. The LX variant adds to this list with its 18-inch alloy wheels, front fog lamps, steering-mounted audio & telephony controls, higher-quality seat upholstery, and lumbar support. It also gets cruise control, a USB charging port, electrically-operated door mirrors, a 6-speaker audio rig, and a 7-inch touch-infotainment system with navigation.
Mahindra has also given the Thar LX extra safety features such as Electronic Stability Program (ESP) with Roll-Over Mitigation and speed-sensing door locks. The new Thar comes ready to tackle challenging terrain with a wide array of off-road equipment. These include a selectable four-wheel-drive system with a mechanically-locking rear differential and front & rear tow hooks. The LX trim also scores a Tyre Direction Monitoring System, Tire Pressure Monitoring System (TPMS), and a Brake Locking Differential (BLD). All of its new-found convenience features make this Thar a lot more useable in day-to-day life. Furthermore, Mahindra has vastly improved the Thar’s build quality, so the interior no longer feels like it will hurt you if you touch it.
The all-new Thar’s cabin feels far more insulated than before, but you will still feel bumps and vibrations seeping through. Having said that, your experience in this interior shouldn’t end up in you feeling carsick. The seats are fairly comfortable, even the ones in the back. Switching to matters of performance, the all-new Thar is yet again a better overall car compared to its prehistoric predecessor. It can be had with Mahindra’s latest turbo-petrol engine that churns out a respectable 150hp and up to 320Nm of torque. Buyers can select between a 6-speed manual transmission and a 6-speed torque converter slushbox. However, keep in mind that the manual tranny drops the maximum torque figure from 320Nm down to 300Nm. Mahindra’s new Thar measures 3,985mm in length, 1,855mm in width, and 1,920mm in height.
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The automaker has begun ramping up production of the all-new Thar – going up from 2,000 to 3,000 units per month. This, along with the halt in bookings of the base variants, should help Mahindra get back on track with deliveries. However, it also means that those looking for entering the Thar brand at a lower outlay will now have to hold for a while. Then again, you win some, lose some. It seems like Mahindra is facing that quite literally.