Adding yet another feather to our long-term association with cricket in India, we at CARS24 has partnered with Sunrisers Hyderabad to become the new Principal Sponsor for the 2022 Indian Premier League. This also makes CARS24 the first and the only pre-owned car brand to enter into a partnership for IPL.
Under the newly-inked strategic partnership, SRH Hyderabad team jersey will sport the very striking blue and orange CARS24 logo on the front, establishing their position as a market leader and cementing their space in the minds of fans this season of the IPL.
Bringing a wealth of cricket knowledge are the celebrated coaches Brian Lara, Muttiah Muralitharan, Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach. Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umar Malik and Abdul Samad who are also the retained risers.
“As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership. CARS24 and Sunrisers Hyderabad have a lot of similarities; for starters- we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”Sudhir Shukla, Chief Marketing Officer (India), CARS24
Commenting on the partnership, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “We are delighted to partner with a young and loved brand like CARS24, the leading e-commerce brand in the pre-owned auto space. The combination of CARS24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth. With our new partner, we are ready to rise.