Honda has been lately having a pretty rough time in India as far as sales of its cars are concerned. Even though the launch of the latest-generation City helped, its sales have not been off-the-charts spectacular. Add a global pandemic on top for good measure, and what you have is far from a minor inconvenience. Despite its hardships, Honda India has remained determined to prove its mettle and has even withdrawn a few models from the market that were termed unprofitable. Of course, we are talking about the Civic and CR-V – neither were top-sellers for the Japanese brand in India.
It seems like the company’s efforts paid off quite well, especially last month. In April 2021, Honda India successfully sold 9,072 cars – registering a monthly sales growth of 27.7 percent. For reference, the automaker moved a total of 7,103 units in March 2021, which in itself was a decline compared to Honda’s performance in February. However, given that the company was facing a multitude of challenges in April, the growth achieved is nothing to scoff at. In fact, Honda’s sales figure actually puts it in the number seven spot in the country’s top 10 automakers in April 2021. But as always, Toyota managed to sell a little bit more units (about 500 more) than Honda. Then again, that isn’t a surprise for anyone.
Commenting on the brand’s sales last month was Rajesh Goel, Senior Vice President and Director, Marketing & Sales, Honda Cars India Ltd. He stated,
“The current health calamity has struck the entire nation, and at this time, nothing is more important than the health & well-being of our countrymen. Of course, it has had an impact on the business and deliveries in the marketplace. Many parts of the country have been on safety-related lockdowns in the last couple of weeks, and we see this continuing in the month of May 2021. We are working closely with all our stakeholders and assisting in every possible way to tide through this situation.”
As far as exports go, Honda India shipped 970 cars in April 2021. For reference, the company exported a total of 1,069 units back in March the same year. Then again, there were no lockdowns at the time, so the higher numbers are understandable. With the Civic and CR-V gone, Honda’s India range only has 5 models. This includes the Jazz, Amaze, WR-V, fourth-gen City, and the all-new fifth-gen City. In terms of their pricing, the Honda Amaze is the most affordable, costing from Rs 6.22 Lakh to Rs 9.99 Lakh (ex-showroom, Delhi). The Jazz, meanwhile, ranges between Rs 7.55 Lakh and Rs 9.79 Lakh, while the WR-V crossover costs between Rs 8.62 Lakh and Rs 11.05 Lakh.
Finally, there are the City siblings. The fourth-gen model, which is still quite popular, is currently priced at between Rs 9.30 Lakh and Rs 10.00 Lakh. As for the all-new Honda City, that has a price tag ranging from Rs 11.00 Lakh to Rs 14.95 Lakh. Again, keep in mind that these are ex-showroom, Delhi prices. While Honda has globally unveiled the all-new Civic, its chances of showing up on our shores are slim.