Honda is a brand that has seeped into the shortlist category of many car buyers in the Indian market. This is despite the fact that the Japanese automaker doesn’t even make it to the ‘top 5’ list of the country’s best-selling car brands. However, Honda still commands about 3.5 percent of the market share in India. Given the recent boom in sales, Honda saw a rise in its popularity as it sold 9,990 vehicles in November 2020. That is a 55 percent rise in sales over the same period last year when it moved just 6,459 vehicles.
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Commenting on the sales performance, Rajesh Goel, Senior Vice President and Director, Marketing & Sales, Honda Cars India Ltd., said, “The festive season this year was good for us with sales improving by 55% in Nov’20 and contributing to overall industry growth. With a new & refreshed model line-up along with lucrative offers for consumers, we were able to leverage festive demand and register good sales. While the Amaze continues to show strong market performance, the All-New City has been fueling the demand in the mid-size sedan segment since its launch and maintaining its leadership position month after month. Although there are continuing challenges of the pandemic and its impact on overall consumer sentiment, the rise in personal mobility is expected to help us sustain our sales momentum during the rest of the fiscal year.”
Meanwhile, Honda India reported a decline in sales in November 2020 in the domestic market on a month-on-month front. The drop in sales was marked at 8 percent, though that isn’t too bad given the brand’s permeation. To better its chances of attracting more prospective buyers to the showrooms, Honda did a few things this year. Of course, this started with the automaker transitioning its new fleet to modern BS6 standards. After that, it went about releasing a few special edition versions of its pre-existing cars. This included the likes of the Amaze and WR-V, which got the festival treatment prior to Diwali.
Earlier in the year, the Jazz was spruced-up to make it more engaging for buyers as well. Then came the new-generation City sedan. It brought in an all-new design, technology, and refinement. However, Honda continues to sell the old model alongside its flashier new successor. While some may not like it, Honda’s primary aim here is to widen its audience base. With the arrival of the new model, the previous-generation City will be devalued by a fair margin. Using this move, the brand will be able to retain two types of City buyers – quite a smart move, Honda. Moreover, there are speculations that an all-new, subcompact crossover is on its way to India next year. Seems like 2021 is going to be an exciting year for Honda.