Hyundai is not only India’s second-largest automaker, it is also one of the most popular and well-liked. The Korean auto giant has been around since the late 1990s and offers buyers a wide variety of models across different price points and segments. However, the damage done by the coronavirus-induced lockdown hit almost every automaker in the country, and Hyundai was no different. But since then, things have been looking better. Similar to its arch Maruti Suzuki nemesis, March 2021 has been a rather healthy period for Hyundai in India. In fact, last month, Hyundai witnessed cumulative sales of 64,621 units. Compared to March 2020’s sales figure of 32,279 units, that’s a 100 percent growth, year-over-year.
In March 2020, Hyundai sold 26,300 units in the domestic market. However, last month, that number went up to 52,600 units – registering a sales growth of 100 percent, year-over-year. Similarly, the situation on the export front also saw an improvement. March 2021 saw Hyundai India exporting 12,021 units, compared to 5,979 units the same month last year. This equates to a growth in export sales of 101 percent, year-over-year. Of course, while these numbers sound great (and they are pretty impressive), one has to factor in the lockdown imposed during the end of March last year. This consideration is applicable for almost every automaker in India, not just Hyundai.
Commenting on the sales performance in March 2021 was Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. He stated,
“Hyundai Motor India has portrayed resilience and perseverance towards contributing to the revival of the Indian Auto Industry. With cumulative sales of 64,621 units in March 2021, HMIL has built further on the sales momentum achieved over the last few months. This performance has been backed by our super performer brands such as the Ultimate SUV – Creta, Venue, spirited new Verna, Nios, and the most awarded car of 2020, the all-new i20. Adding to the already strong portfolio of Hyundai SUVs, the upcoming 7-seater SUV – Alcazar will further set a new paradigm in the segment. Going forward, we shall continue to make efforts so as to remain the Brand of Choice for our beloved customers.”
Hyundai, in March 2021, enjoyed just over 16 percent of the total Indian market share, beaten by none other than Maruti Suzuki. The best-selling model from the Korean marque’s stable is the Creta (with cumulative sales of over 5.8 lakh units till date), followed closely by the Venue. Clearly, buyers are absolutely loving Hyundai’s SUV/crossover offerings more than its hatchbacks or sedans. Having said that, even the all-new i20 and Grand i10 Nios have been performing relatively well. As for the Hyundai Creta, it is priced between Rs 10.00 Lakh and Rs 17.54 Lakh (ex-showroom, Delhi). It is offered with a 113hp 1.5-liter turbo-diesel, a 138hp 1.4-liter turbo-petrol, and a 113hp 1.5-liter naturally-aspirated four-cylinder petrol engine.
Meanwhile, the all-new Hyundai i20 is priced between Rs 6.80 Lakh and Rs 11.30 Lakh (ex-showroom, Delhi). The latest iteration of the i20 is offered with three engine options: a 99hp 1.5-liter turbo-diesel, a 118hp 1.0-liter turbo-petrol, and an 82hp 1.2-liter naturally-aspirated four-cylinder petrol. However, anticipation and excitement are high for the upcoming new Hyundai Alcazar. The 7-seater SUV is a stretched-out version of the Creta, though with a slightly different exterior styling. Hyundai will price the Alcazar a bit higher than the Creta that it is based on, though the interior and features list won’t be much different. With the introduction of this SUV, the Korean automaker will be able to push sales numbers even higher in the near future.