With the arrival of the lockdown in mid-April, Hyundai Motor India had to step on the brakes. Of course, it is not like the Korean automaker wanted to do it, but rather it had to. Compared to its sales figure of 52,600 cars in March 2021, last month had that drop down to 49,002 units. That is a sales decline in the domestic market of 6.8 percent, month-on-month. At the same time, it is to be understood that the brand has nothing to post about its year-on-year sales. This is obviously because April 2020 was a total mood-buster for every automaker in India.
Even though some automakers have had to reduce their production capacity owing to curfews and total lockdowns, Hyundai India hasn’t clamped down on its production yet. Getting back to Hyundai’s April 2021 sales, the company exported 10,201 cars, taking the total sales figure to 59,203 units. And when stacked next to its cumulative sales of 64,621 units in March 2021, last month resulted in Hyundai India’s sales degrowth of 8 percent. It should come as no surprise to anyone that the best-selling car from the marque’s stable in April 2021 was the Creta – moving nearly 12,500 units. Just as successful was the Venue, which sold over 11,200 units last month.
Speaking on the brand’s sales last month was Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd.
“As a responsible and caring brand, Hyundai has always been trying its best to give back to society in whichever way possible. Our global vision of ‘Progress for Humanity’ inspires us to build a strong, healthy, and sustainable ecosystem for society and communities. In these challenging times, we stand in solidarity with the nation and are continuing all efforts to support the affected. We remain committed to our customers by ensuring excellence in both products and services. While our efforts presently focus primarily on supporting the lives and livelihood of people, we have also received positive sales results in April 2021.”
Given that many parts of the nation are still under lockdown, Hyundai India will likely face further degrowth in May. However, the upcoming Alcazar SUV might help push luck in favor of the Korean automaker. Currently, Hyundai offers customers 12 different models to choose from, though one of them (Xcent Prime) is only for fleet buyers. Among those that are meant for private buyers, there are three hatchbacks – the Santro, Grand i10 Nios, and i20. These have a price tag that starts at Rs 4.74 Lakh, Rs 5.24 Lakh, and Rs 6.85 Lakh, respectively. As for its sedans, Hyundai India has the Aura (starting at Rs 5.98 Lakh), the Verna (starting at Rs 9.20 Lakh), and the Elantra (starting at Rs 17.85 Lakh).
When it comes to Hyundai India’s SUV range, there is Venue, Creta, Tucson, and Kona Electric. In terms of their pricing, the Venue costs from Rs 6.92 Lakh, the Creta from Rs 10.00 Lakh, the Tucson from Rs 22.57 Lakh, and the Kona Electric from Rs 23.78 Lakh. Do note that these prices are ex-showroom, Delhi. Once launched, the all-new Alcazar will go on to become the largest SUV on offer in our market and will be available in six and seven-seater variants. While the pandemic will dent the sales performance of several new car launches, Hyundai seems mighty confident of the Alcazar.