Hyundai Motor India Ltd.(HMIL), the country’s second-largest carmaker and provider of smart mobility solutions has launched a new brand campaign “Smart Cars for Smart India.” The recently launched initiative targets modern, new age and technology savvy customers of Hyundai Santro, Grand i10 Nios, and Aura buyers. In the words of the company, its recently launched campaign is targeted at the ‘Smart Indian Millennial Customers’. It may be noted that Hyundai has been at the forefront at introducing web-based solutions in order to empower new car buyers to go car shopping online in the era of COVID, where physically visiting a dealership isn’t in the best of the interests.
It must be noted that the Hyundai Santro is the most affordable model in the company’s portfolio for the Indian market. Moreover, the Grand i10 Nios, which is the third generation of the i10 and sells alongside the second generation model, is a decent package that goes on to rival the top-selling Maruti Swift. Coming up next is the Hyundai Aura, which is basically a sub-four-meter sedan version of the Grand i10 Nios. The Aura is a direct competitor of the Maruti Swift and builds upon all the traits of the Grand i10 Nios, along with offering a bigger boot.
The recently launched campaign of Hyundai Motor India Ltd goes on to showcase and highlight the modern bits of the aforementioned affordable Hyundai cars. The new initiative centers around modern features like that of wireless charging, touchscreen infotainment unit, powerful projector headlamps, and many more. Moreover, it also lays stress on the multiple engine options that are available on the company’s trio of compact cars. These include the 1.2-liter Kappa petrol & CNG, 1.2-litre Ecotorq diesel, 1.0-litre turbo petrol, and 1.1-litre petrol & CNG motors. The engine options are equipped with a manual transmission as standard but even offer AMT transmission options.
The recently launched campaign will last for a month and will be released on multiple platforms, including TV, Print, Radio, Digital, CRM, and Dealer POS. Speaking at the introduction of his company’s newly launched brand campaign, Mr. Tarun Garg, Director of Sales, Marketing & Service, Hyundai Motor India Ltd., said,
“Hyundai has a very strong customer-centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech-savvy millennial customers seeking best-in-segment technology, features, and quality. Since its inception, Hyundai has offered products that are smart on style, substance, and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.”