Just like its sister company Hyundai, Kia India also posted a resounding growth for May 2021. While it may only have three models on sale in the country, the Korean marque’s market penetration has been nothing short of impressive. For better context, Hyundai has nearly four times as many models in its lineup in our market. Does this mean Kia India (formerly Kia Motors India) has had to struggle? Well, not quite. Of course, just like its sister company, there have been constant hurdles that Kia has had to face – most of this owing to the Covid-19 pandemic.
However, when it comes to volumes, things are a little better now compared to 12 months ago. In May 2021, Kia India sold a total of 11,050 units in the domestic market. Going back to May 2020’s total sales of 1,661 units, last month’s figure represents a growth of 565 percent, year-over-year. It comes as little surprise that a bulk of the total sales volume in May 2021 comes from the automaker’s much-preferred SUV range. Since their debut, the Sonet and Seltos have been strong performers for Kia in the subcontinent.
In terms of actual numbers, last month saw Kia India retailing 6,627 units of the Sonet, whilst the Seltos moved 4,277 units. And while it may be its most expensive offering in the market, Kia still sold 146 units of the Carnival MPV. Looking at the brand’s market penetration, Kia held a 10.7 percent share in the Indian auto space in May 2021. As it turns out, last month turned out to be the automaker’s best month, at least as far as its market share is concerned.
Elaborating on the company’s performance in May 2021 was Tae-Jin Park, Chief Sales, and Business Strategy Officer, Kia India. He said,
“We are pleased with our sales performance during this challenging environment. The ongoing second wave of Covid-19 pandemic made things tough for all businesses, and automobile industry was no exception, as normal business operations got disturbed. In these tough times, the relentless efforts of our teams and partners enabled Kia India to achieve its highest ever market share of 10.7 percent. We are confident that the need for personal mobility and pent-up demand will drive the recovery for the entire industry in the months to come.”
Shedding more light on the situation was Hardeep Singh Brar, Vice President and Head of Marketing and Sales, Kia India. He added,
“We are receiving an overwhelming response for the recently launched refreshed Seltos and Sonet from the Indian customers. This is a true testament to our understanding of the needs of the customers here, and our sales performance shows that we are providing them with the right product. It is noteworthy that both Sonet and Seltos are amongst the top 10 most sold cars, and Kia India has already crossed consolidated sales of 2.67 lakh vehicles this month within just 22 months of the start of sales in India.”
Kia recently launched the revised 2021 Sonet in India, which is priced from Rs 6.79 Lakh to Rs 13.25 Lakh. Meanwhile, the Seltos has a price tag of between Rs 9.95 Lakh and Rs 17.65 Lakh, and it is one of the best-selling models in its class. As for Kia’s flagship Carnival, this MPV boasts a sticker price of between Rs 24.95 Lakh to Rs 33.95 Lakh. Do note that all prices mentioned here are ex-showroom, Delhi.