Kia revealed the first official images of the K8 sedan. The K8 is the first car from the brand to be badged with the new Kia logo.
The K8 focuses on premium quality and dynamic performance as it moves forward in the sports sedan space and will build on the success of the K7(known as Cadenza in some markets).
The K8 is a modern sedan that combines sportiness and performance with a striking design.
“Following our recent company rebrand, we keep moving toward our new brand values with a new model – the K8. This modern sedan has been designed with innovation and elegance at its very core,”“While paying homage to the K7, the K8 looks to the future. Its progressive exterior takes on character and emotion, and combines those qualities with an expressive looking front and a dynamic swooping rear, giving the K8 a high-quality, premium presence that takes direct inspiration from some of the world’s most technically advanced yachts.”
Karim Habib, Senior Vice President and Head of Kia Global Design Center.
Exterior design: embodying an exciting new future
At the front of the K8 sits a new signature frameless ‘tiger nose’ grille which is integrated within the front bumper to give a clean yet expansive loo. It also features an intricate diamond lattice designed to express the movement of light. The front lamps include a turn signal that resembles a star could.
The elongated K8 (5,015mm) features a sporty side profile with a dynamic character line that runs the length of the car and takes inspiration from yachts sailing across calm waters. A chrome finish runs along the DLO (Daylight Opening) line and the bottom of the doors, and finishes its journey at the rear lamp.
Completing the progressive yet elegant front and the side profile is a dynamic and muscular rear-end that re-interprets the sedan of today as a modern ‘fastback’ passenger car. Strong, dropping shoulders add to the drama of the K8 at the rear, while a clean tailored spoiler beautifully finishes the sporty, low roofline.
All-new car, all-new name
The introduction of an all-new model name – the K8 – is part of Kia’s brand transition and represents the premium space in which the new sports sedan will occupy.
The K8 will offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior. The new model signals an upward journey in design, technology and modernity from the outgoing K7, delivering a class-leading package that redefines the meaning of sports sedan.
Due for market launch later this year, more information on the K8 will be made available in due course.