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Kia Rebranding Itself With New Logo, To Focus More On Design and EVs

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Kia Rebranding Itself With New Logo, To Focus More On Design and EVs

Kia Motors is one of the world’s largest and most influential car brands. Earlier this year, the South Korean automaker announced that its business strategy will be undergoing some transformation. To begin with, the current company logo will be replaced with an all-new, bolder design. At the same time, Kia promised that it will start focusing more on the design of its cars and work harder towards launching more Electric Vehicles (EVs). Worldwide, Kia Motors already has a strong presence and an impressive portfolio of commercial and passenger vehicles. Moreover, the South Korean auto major has also begun developing and producing military vehicles.

Kia Imagine Concept (side profile)

Back at the 2019 Geneva International Motor Show, the marque unveiled the strikingly eye-catching ‘Imagine by Kia’ all-electric concept. Unlike some of the brand’s existing EVs such as the e-Niro crossover, the Imagine by Kia uses an induction-charged battery pack that is placed really low in the vehicle’s chassis. It powers a newer, more compact type of drivetrain which is designed to be really efficient yet fairly powerful. This new and exciting-looking concept from Kia showcases a possible design route for some of the company’s future models, both technologically and on the styling front.

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Kia Imagine Concept (front three quarter)

When asked about the ‘Imagine by Kia’ concept, Gregory Guillaume, Vice President of Design for Kia Motors Europe had this to say, “We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it. That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”

Also Read – Kia Motors To Develop Next-Gen Military And Combat Vehicles

Kia Imagine Concept (rear three quarter)

Kia has been hard at work on a new long-term business strategy called ‘Plan S’, where the S stands for ‘shift’. One of the first steps the brand will be taking to achieve this is a rebranding exercise of sorts – beginning with changing the existing ‘Kia’ logo. Unlike the previous logo where the letters seem rigid and are spaced out, the new one will have interconnecting letters. Not only will the new logo use a more stylish font, it will also jettison the oval that currently surrounds the existing one. You can get a hint of how it will look like from the branding on the ‘Imagine by Kia’ concept car. Plan S will also see the automaker pumping in $25 billion by the year 2025, while it works on introducing up to 11 new EV models in some key markets.

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Kia Imagine Concept (cabin)

Han Woo Park, President and CEO of Kia Motors said in a statement, “As the auto industry undergoes turbulent changes, today is also an opportune time for Kia Motors to radically transform itself into a global enterprise dedicated to spearheading customer value-led innovations. Kia Motors will actively innovate to take on the challenges ahead, identifying and capitalizing on new opportunities to propel the company forward.”

Kia-Imagine-Concept-interior

In India, the South Korean automaker presently has three different models on sale – including the Kia Sonet, Kia Seltos and Kia Carnival. Prices for the Sonet starts at Rs 6.71 lakh, while the Seltos costs from Rs 9.89 lakh and Carnival from Rs 24.95 lakh – all are ex-showroom, India. You can expect to see future models of the brand to sport the upcoming logo, though that will only take place next year.

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