Celebrated French carmaker Renault is most known for its efficient, mileage-friendly, dependable road cars. It’s a giant multinational revered for making a range of cars, backed by technological expertise that touches all corners of automotive and vehicular engineering, the brand having also made aircraft engines, tractors, trucks and even, tanks. But make time for the Renault e-Kwid, the first electric car about to hit the Indian markets soon.
In what comes across as an interesting piece of development, Renault e-Kwid will be the iconic European brand’s first major foray in the revolutionary electric marketspace in one of the most challenging territories in the sub-continent.
In a press report confirmed to various Indian media outlets, Renault also spoke about how it desires the government to aggressively develop a culture and ecosystem that cultivates and engenders electric cars.
The Renault e-Kwid is, of course, the electric version of one of the most famous hatchbacks ever developed by the brand: the Kwid. Current market reports suggest that the car could be priced at below Rs 10 Lakh. This seems an encouraging price tactic to perhaps coax more and more toward embracing the green revolution that electric cars ultimately are aimed to create.
But think of the electric car from the perspective of its affordable price band and you realize the brand’s move to cater to the masses in a bid to involve them into the mainstream of the eco-revolution. Not a bad move at all, one supposes!
It’s also being said that the Renault e-Kwid could be introduced as the same model that the brand showcased in China as K-ZE.
Already, here in India, the dialogue regarding the context of making electric mobility as part of the mainstream plans in the times to come has already taken place with indigenous think-tanks like NitiAyog pushing the agenda.
At the moment, Tata Motors offers its Tigor EV while other Indian brands such as Mahindra and Mahindra have the Verito electric sedan catering to the mass segment. That said, in another interesting development arguably further opening the competition in the space of electric mobility South Korea’s Hyundai- no stranger to India where it has delivered several hit cars- introduced the fully-electric Kona.
Further down the road, in the not so distant future, MG Motors is also planning to introduce a fully-electric SUV, the first of its kind on the Indian roads. In that engaging mix, it would be interesting to see how Renault e-Kwid caters to an audience that’s relished several hit machines such as the Duster in the recent past.
Photo Courtesy: UOL.com