Usually, record-high sales in the automobile industry indicate a strong growth and high demand from buyers. More often than not, that is still the rule of thumb. However, there are times when the figures don’t tell you everything – for example, when it comes to sales numbers posted by automakers for March 2021. As you can tell from this article’s title, Mahindra had a pretty stellar period last month. The homegrown auto major sold 16,700 units from its Passenger Vehicles division in its domestic market. Compared to a paltry 3,383 units sold in March 2020, that is an uptick of 394 percent, which is incredible.
Commenting on the company’s achievements was Veejay Nakra, Chief Executive Officer, Automotive Division at Mahindra & Mahindra Ltd. He stated,
“At Mahindra, we are witnessing very good momentum in demand and have a strong pipeline of bookings across our SUV range of Bolero, Scorpio, XUV300, All-New Thar, and also the Bolero Pik-up. In fact, Bolero volumes for March have been the highest in this financial year and despite supply constraints, we have been able to ramp up production of Bolero Pik-up significantly during the month. We expect supply challenges to remain for the next two to three months and then ease out gradually.”
Mahindra also posted strong growth in March 2021 when it came to the domestic sales of its commercial vehicles. Compared to March 2020, last month saw the company move anywhere between 572 percent to an astonishing 3,249 percent more units from its Commercial Vehicles division. At the same time, with 2,126 vehicles exported, March 2021 export figures jumped by 284 percent, year-over-year. However, while these figures are mighty impressive, there is a caveat. You see, during the middle of March 2020, India (along with several countries on the planet) was going through a nationwide lockdown. This meant that automakers couldn’t really move any units for nearly half a month. Therefore, there is bound to be a discernible difference between sales numbers of March 2020 and March 2021.
As always, the Bolero range remains the strongest performer in Mahindra’s stable. This is despite the fact that the automaker has been dealing with supply-chain issues. The Bolero UV is currently priced between Rs 7.95 Lakh and Rs 8.94 Lakh (ex-showroom, Mumbai). Then there are the two most popular SUV models from the brand – the all-new Thar and the XUV300. Whereas the Thar has a price tag starting at Rs 12.10 Lakh, the XUV300 costs between Rs 7.95 Lakh and Rs 11.12 Lakh (ex-showroom, Mumbai). Meanwhile, the most affordable Mahindra model is the KUV100 NXT. It costs from Rs 5.83 Lakh to Rs 7.44 Lakh (ex-showroom, Mumbai). On the other of this spectrum is the large Alturas G4. This three-row SUV has an ex-showroom price tag of between Rs 28.73 Lakh and Rs 31.73 Lakh in Mumbai.
The outgoing Mahindra Scorpio is priced from Rs 11.70 Lakh to just over Rs 16.00 Lakh (ex-showroom, Mumbai). As for the highly popular XUV500, its outgoing iteration carries a sticker price of between Rs 13.77 Lakh and Rs 18.27 Lakh (ex-showroom, Mumbai). Both of these SUVs will soon be replaced by their latest iteration. Finally, there is Mahindra’s only dedicated MPV – the Marazzo. It is priced between Rs 11.64 Lakh and Rs 13.71 Lakh (ex-showroom, Mumbai). Once Mahindra finally launched the now-constantly-spied next-generation Scorpio and XUV500, there is bound to be an uptick in overall sales. Either way, with continuing demand for its tractors and commercial vehicles, the Indian auto giant isn’t in a terrible spot.