The prosperous festive season last month has been quite advantageous for automakers all over the country. With rising sales across the board, companies have been vying for pole position for even more sales. Mahindra has just announced its November 2020 sales figures, and it seems like everybody there did celebrate Diwali this year. With a year-on-year growth of 4 percent, the Indian automaker sold 42,731 vehicles – it was 41,235 back in November 2019. The month also saw Mahindra selling 18,212 units from its passenger car division, a rise of 24 percent year-on-year. As for its Utility Vehicles (UV) division, Mahindra moved 17,971 units last month. This equates to a positive growth of 27 percent over November 2019.
Commenting on the sales performance, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said,
“At Mahindra, we are happy to achieve strong double-digit growth in SUVs during the month of November, aided by a robust festive demand for all our products. Given strong rural growth and signs of improvement in economic activities, we are hopeful to see this positive momentum continue post the festive season. We have witnessed double-digit growth in Pick-ups. Our Small Commercial Vehicle brands Bolero Pik Up, Supro and Jeeto continue to see strong demand in both rural and urban markets.”
As you can imagine, the all-new Thar’s massive success has helped catapult Mahindra into greener pastures. Since its launch in early October, the SUV has garnered so many bookings that its waiting period extends into the middle of 2021. Prospective buyers of the new Thar might have to wait for up to 7 months before getting the delivery of their vehicle. Then again, Mahindra will ramp up production from the current 2,000 units per month to 3,000 units by the end of January next year. Anticipation is also high for the next-generation XUV500 and Scorpio, both of which are slated to hit our market in early 2021.
On another note, Mahindra’s overall exports in November 2020 fell by 38 percent. The automaker recorded just 1,636 units, compared to 2,621 units in November last year. Domestic sales of Commercial Vehicles (CVs) of over 3.5 tons fell by 31 percent, and those of 3-wheelers dipped by 42 percent, year-on-year. However, sales of Light Commercial Vehicles (LCVs) in the domestic market’s under-two-ton category rose by 19 percent. Also, sales of LCVs in the 2 to 3-ton category went up by 9 percent in November 2020. In the grand scheme of things, November has been a pretty fruitful month for Mahindra.