While the ongoing lockdown situation has certainly had an effect on an automaker’s ability to continue normal operations, some are more affected than others. In this case, Mahindra has had a fairly good run in April 2021. Unlike many other carmakers who saw a decline in sales, the homegrown brand actually noticed an uptick in its passenger vehicles’ sales by 9.5 percent, month-on-month. Compared to Mahindra’s March 2021 sales of 16,700 units, while April 2021’s sales figure stood at 18,285 units. However, do note that these are the numbers for the company’s passenger vehicles division, including its utility vehicles and electric vehicles.
Commenting on the performance was Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. He said,
“The month of April registered a growth of 9.5% in our passenger vehicles segment as compared to March 2021. With the increase in lockdown restrictions in many parts of the country, we foresee continuing supply chain-related production challenges. While demand remains good, there would be some impact in the first quarter as a result of low customer movement and dealership activity due to the lockdown restrictions. In times like these, our focus is the well-being and safety of all our associates and those of our dealers. Our customers will continue to experience unrestricted personalized as well as digital & contactless sales and service support.”
As stated by the Chief Executive, Mahindra will face tougher challenges ahead. The automaker has already been tasked with sorting through the semiconductor shortage, with the recent lockdown only aggravating the situation. However, thanks to the success of its new Thar SUV, Mahindra has remained in the public eye and has thus been able to continue sales. Moreover, it recently unveiled a new range of XUV models that are inbound in the next few months. Of course, chances are that the pandemic might play spoilsport to the launch of these models, but that remains to be seen. While the latest-gen Thar might be Mahindra’s strongest card right now, the upcoming XUV700 may become its next.
The Bolero is undeniably Mahindra’s best-selling utility vehicle, with prices ranging between Rs 8.19 Lakh and Rs 9.19 Lakh. On the other hand, demand for models such as the KUV100 NXT and the Alturas G4 has weakened. The KUV100 NXT, which is the most affordable, costs from Rs 6.02 Lakh to Rs 7.68 Lakh. Meanwhile, the flagship Alturas G4 is priced between Rs 28.74 Lakh and Rs 31.74 Lakh. It is speculated that Mahindra may pull the plug on the latter not too far from now. At the other end of the spectrum lies the all-new Thar, which has seen so much demand that the automaker had increased production to keep up.
Available in only two variants, for the time being, the Thar begins at Rs 12.12 Lakh and Rs 12.81 Lakh for the AX Optional and LX variants, respectively. Just as good at sales is the XUV300, with prices ranging from Rs 7.96 Lakh to Rs 11.47 Lakh. Of course, Mahindra still sells the existing XUV500 and Scorpio models – starting at Rs 14.13 Lakh and Rs 12.02 Lakh, respectively. Both of these SUVs will be replaced by newer-gen iterations in the near future. Finally, there is the brand’s only MPV offering, the Marazzo. It boasts a price tag of between Rs 12.03 Lakh and Rs 14.04 Lakh. All of the prices mentioned here are ex-showroom, Mumbai.