In a bid to provide easy and flexible car ownership for its customers, Maruti Suzuki India Limited, the country’s largest-selling carmaker, has just announced the launch of a vehicle subscription program in the cities of Delhi, Noida, Ghaziabad, Faridabad, Gurugram, and Bengaluru. Maruti Suzuki Subscribe enables the customers to benefit from using a Maruti Suzuki model without owning it and paying an all-inclusive monthly fee that covers complete maintenance, insurance, and roadside assistance.
In order to provide this service, Maruti Suzuki India Ltd has joined hands with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan. Through the newly launched program, the customers can opt for a new Swift, Dzire, Vitara Brezza, and Ertiga from Maruti Suzuki ARENA and a new Baleno, Ciaz, and XL6 from NEXA. Moreover, customers can even select from multiple tenure options. The minimum subscription charge is as low as Rs 14,463/- (inclusive taxes) for Swift Lxi in Delhi for a tenure of 48 months. This subscription is all-inclusive and covers expenses like maintenance, zero dep insurance, and 24×7 roadside assistance. After the completion of subscription tenure, the customer can also opt to upgrade the vehicle, extend, or buy the car at market price.
As per customer choice, Maruti Suzuki Subscribe offers the car in white number plate (registered in the name of customer) or black number plate (registered in the name of Orix). With features such as zero-down payment, complete car maintenance, insurance, 24*7 roadside support, and no resale risk, the all-inclusive subscription service should have a sufficiently high appeal. Orix will take care of vehicle maintenance, insurance coverage, and providing roadside assistance through Maruti Suzuki’s dealer channel.
Announcing the introduction of the subscription plan, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited (MSIL), said, “The vehicle subscription market is new to India and as such offers huge untapped potential. Globally, the penetration of such a leasing program varies between 5% and 30%. The comprehensive Maruti Suzuki Subscribe initiative offers customers multiple advantages and peace of mind from the botheration of maintenance costs and insurance renewal. The program is especially focussed to bring convenience to the individual customers. Besides the flexibility of tenure, it offers nil down payment and includes registration costs, insurance, and its renewal as well as routine maintenance, Additionally, the roadside assistance service brings total peace of mind to the customers. Progressively we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years.”
Also Read – Tata Nexon EV Now Available on Subscription