MG Motor India, the manufacturer, and retailer of the popular Hector SUV, has joined hands with Zoomcar, one of the leading personal mobility solutions providers of the country, for offering its vehicles on a subscription basis. As a part of this partnership, MG Motor will make use of Zoomcar’s robust subscription platform to offer its cars to the interested subscribers.
Through this, the carmaker will be able to penetrate deeper into the subscription market, while Zoomcar will be able to enhance its appeal by offering popular models like the Hector. Hence, Zoomcar will now manage the subscription program for MG and the duo will be seen offering the company’s entire lineup, which includes Hector Plus, Hector, and ZS EV, on 12-, 24-, or 36-month subscription program.
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Commenting on the partnership, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “It is a delight to join hands with Zoomcar for providing customers with an attractive monthly vehicle ownership proposition. It gives them a deep dive into the world of MG. They will now be able to experience the cutting-edge tech features of our vehicles before they finally purchase them. The subscription model will further make MG vehicles more accessible to all auto enthusiasts in India. We are confident that our partnership with Zoomcar will generate considerable thrust in the market.”
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The new partnership between Zoomcar and MG Motor India will even provide 24×7 support to the subscribers for bookings and listings of the vehicles. Also, Zoomcar will make use of its state-of-the-art technology for customer support services such as on-ground fleet management, logistics support, vehicle scheduling, and onboarding. Meanwhile, MG Motor India aims to make use of the vehicle subscription model in order to ensure its vehicles become more accessible to the target customers. Not only this, the tie-up even aims to make the company’s business model more dynamic while enabling the millennial generation to experience MG vehicles even in these unprecedented tough times.
Speaking on the tie-up, Greg Moran, CEO & Co-Founder Zoomcar said, “We anticipate a significant increase in car subscriptions over the next several quarters, as consumers look to avoid public transport and ride-hailing services without the commitments of traditional car ownership. Car subscriptions will continue to evolve and grow into more flexible, comprehensive offerings in the future. Along these lines, Zoomcar continues to focus on adding more and more vehicle models to subscription. We are delighted to partner with MG Motor India on the next phase of their growth to offer flexible subscriptions as an alternative to vehicle ownership. It is simply the most affordable and quickest way of acquiring a safe personal mobility option.”
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