Seems like the last month has been a blessing for almost every major automaker in India. While there are some who are still struggling to emerge out of the ashes of last year’s lockdown fiasco, the intensity of the damage seems to be waning. One of the few lucky ones has been MG Motor. In March 2021, the British marque posted its highest-ever monthly sales – tallying 5,528 units sold in the Indian market. When compared to its March 2020 figure of 1,518 units, last month saw MG’s sales go up by 264 percent, year-over-year. On top of that, the company sold its highest-ever number of the Hector and ZS EV models in March 2021.
Driven by strong demand in the SUV space, MG Motor sits in a unique position in our market. Unlike several other automakers, the Chinese-owned British brand only sells crossovers and SUVs in India. Considering the love for such types of vehicles, it is not a fluke that MG has been so successful. Presently, MG Motor retails the Hector & Hector Plus, Gloster, and the ZS EV – the Hector being the best-selling. Furthermore, the ZS EV is the only electric car from MG in India and is one of the top-selling EVs right now. To quicken the speed of EV adoption in our market, MG customers can now get the ZS EV on a subscription plan. This has been made possible due to the automaker’s tie-up with companies like Myles and Zoomcar (with Orix).
Speaking about the sales performance last month was Rakesh Sidana, Director – Sales, MG Motor India. He said,
“The highest monthly sales achieved in March 2021 are very encouraging with momentum continuing for our product lines. While the Hector received 6,000+ bookings during the month, the Gloster has continued its advance in the premium SUV segment. MG ZS EV’s increased traction is also being witnessed across various quarters including luxury buyers looking for a personal driving experience.”
On the other hand, the worldwide shortage of semiconductor chips has been a concern for MG Motor India as well. Further complicating matters for the automaker is the new wave of Covid-19 that has been showing up in various parts of the country. It is obvious that these two cases will likely overlap in the coming month or so, inevitably affecting production. Accordingly, Sidana has already mentioned that there might be days in April 2021 where no cars will be manufactured. If this were to happen, the waiting period for those who are already awaiting delivery of their cars will get extended further. As of now, the waiting period for MG cars in India ranges between two to three months.
The MG Hector costs from Rs 13.18 Lakh, while the Hector Plus starts from Rs 13.63 Lakh (ex-showroom, Delhi). Meanwhile, the Gloster SUV, which is the flagship offering from MG, bears a sticker price of Rs 29.98 Lakh (base variant). As for the MG ZS EV, it starts from just a shade under Rs 21.00 Lakh (ex-showroom, Delhi). Since its introduction, the ZS EV has found quite a few takers in our market. The crossover SUV comes with a 44.5kWh battery, allowing for a maximum range of 419 kilometers on a single charge. This powers a single electric motor that drives the front wheels and makes up to 141hp and 353Nm of torque. The ZS EV’s acceleration is pretty strong – going from 0 to 100 kmph in 8.5 seconds.