In a bid to further strengthen its roots in the Indian auto market, MG Motor India has today launched its exclusive certified used car unit, MG Reassure. Through its new establishment, the carmaker aims to offer quick and high resale value for MG models to all MG customers across the country. The company will assess the right resale value of the pre-owned MG vehicles by performing over 160 quality checks in order to make sure that all the world-class car inspection standards are followed. It will also help the company to identify the repair points, if any, before the resale of the used MG model.
MG Motor India claims that it will use a highly methodical evaluation technique to ascertain the right pricing of the used vehicles. Also, the current MG owners can even sell their existing vehicles without any obligation to exchange them for a new MG vehicle.
Also Read – MG Hector Plus Launched at 13.48 Lakhs
Speaking on the launch of MG ReAssure, Gaurav Gupta, Chief Commercial Officer, MG Motor India said, “Through MG Reassure program, we want to create a platform extending Transparency, Speed, Peace of Mind, and Assurance of the Best Resale Value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centers. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.”
As claimed by the company, its vehicles maintain one of the highest resale values in the car industry. As stated by the manufacturer, various top car valuation engines rate MG Hector very highly, with segment-best resale value. As per various reports cited by the company, the resale value of MG Hector after a year of usage is in the range of 95-100%. While we could not verify the claim, if true, the Hector has become the benchmark in the segment for the resale value.
The range of pre-owned MG cars will be available at all MG dealerships and will be resold after a thorough checkup. Furthermore, all the used MG cars will be sold with a ‘three years and unlimited KMs’ warranty along with a Three Years Roadside Assistance package. This is not all as buyers of used MG cars will even benefit from three free services. Currently, MG Motor India has a 3 model strong portfolio, which comprises Hector, Hector Plus, and ZS EV. Later this year, the company will launch its flagship SUV, which will be a rebadged Maxus D90 that was showcased at Auto Expo 2020 as the Gloster.
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