MINI India has just launched its online store in India that has been dubbed as ‘MINI Online Shop’. With this, customers of the lifestyle luxury brand can commence their ownership of MINI products online simply by visiting shop.mini.in. At the newly launched website for all their needs related to buying and owning a MINI. The visitors of the website can, in fact, even explore the entire range of MINI vehicles and go on to configure a MINI of their choice. Not just this, the website will even help them locate the nearest MINI Dealer, request a Test Drive, obtain a quotation, calculate EMI as well as book the model of their choice online.
The following steps highlight a customer’s journey on the newly launched MINI Online Shop-
As seen above, the newly launched MINI Online Shop enables a customer to not just browse through the range of MINI products on sale in India but even configure and book the vehicle of their choice. One can also select a MINI authorized dealer as per his convenience and the selected dealer then goes on to help the customer through the car buying process and even with things like customised financial solutions. The customer even get e-mail and SMS notifications at key stages of their car buying journey on the MINI Online Shop.
Speaking on the launch of the new initiative, Mr. Vikram Pawah, President, BMW Group India said, “Creative and optimistic by nature, MINI is always up to something new. Digitalisation is transforming our world and is now becoming an integral part of the overall customer journey. As a progressive brand MINI has always differentiated itself in engaging with its customers and fans. With the launch of the MINI Online Shop in India, we are able to enhance our footprint across the country, providing access to new customers while making their journey with MINI a lot safer and easier.”