MINI Online Shop Introduced in India
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MINI Online Shop Introduced in India

Team CARS24
editor
Latest News
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MINI Online Shop Introduced in India

Team CARS24
editor

MINI India has just launched its online store in India that has been dubbed as ‘MINI Online Shop’. With this, customers of the lifestyle luxury brand can commence their ownership of MINI products online simply by visiting shop.mini.in. At the newly launched website for all their needs related to buying and owning a MINI. The visitors of the website can, in fact, even explore the entire range of MINI vehicles and go on to configure a MINI of their choice. Not just this, the website will even help them locate the nearest MINI Dealer, request a Test Drive, obtain a quotation, calculate EMI as well as book the model of their choice online.

The following steps highlight a customer’s journey on the newly launched MINI Online Shop-

  • Go to shop.mini.in
  • Configure a MINI of your choice from the displayed range of MINI models that have been on sale in the country
  • In order to save your configuration for the MINI model of your choice, you need to register on the MINI Online Shop
  • Continuing the journey, the customer can login and check out the configuration at his convenience.
  • Pick the authorised MINI Dealer as per your choice
  • Request for a Test Drive at home or a location of your convenience
  • Request for a quotation and calculate the EMI of the car of your choice
  • You also get an option to sell your old car to MINI through the official Trade-in option
  • Next, the MINI authorised dealership you select will call you and help you out with additional product information and finance options
  • Once everything is ready, just click Book Online option and follow the steps to confirm your booking
  • Customers can even make secure payments through the available payment options
  • Every MINI is put through a complete sanitisation process and only then delivered to the customers doorstep as per agreed timelines

As seen above, the newly launched MINI Online Shop enables a customer to not just browse through the range of MINI products on sale in India but even configure and book the vehicle of their choice. One can also select a MINI authorized dealer as per his convenience and the selected dealer then goes on to help the customer through the car buying process and even with things like customised financial solutions. The customer even get e-mail and SMS notifications at key stages of their car buying journey on the MINI Online Shop.

Speaking on the launch of the new initiative, Mr. Vikram Pawah, President, BMW Group India said, “Creative and optimistic by nature, MINI is always up to something new. Digitalisation is transforming our world and is now becoming an integral part of the overall customer journey. As a progressive brand MINI has always differentiated itself in engaging with its customers and fans. With the launch of the MINI Online Shop in India, we are able to enhance our footprint across the country, providing access to new customers while making their journey with MINI a lot safer and easier.”