Launched in 2015, NEXA retail chain was launched as a premium car sales network by Maruti Suzuki India Ltd (MSIL), the country’s large-selling carmaker. In a new development, it has come to light that the more upmarket car sales channel of Maruti Suzuki has recorded a sale of more than 1.1 million units ever since its inception. The company claims that the NEXA showrooms have been designed to offer a global car buying experience to customers by providing high levels of hospitality, innovative technology and global lifestyle.
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Currently, the NEXA range of cars includes Ignis, Baleno, Ciaz, S-Cross and XL6. It must be mentioned here that the S-Cross was the first vehicle to be sold through the premium retail chain, while the XL6 is the latest addition. The Ciaz, on the other hand, was additionally sold through Arena dealerships but was later shifted to the NEXA owing to its premium positioning. The WagonR-based XL5 looks all set to become the next product to be sold through the premium dealerships of the country’s largest-selling carmaker.
The NEXA retail chain comprises 370 showrooms spread across more than 200 cities, It is the 3rd largest retail automobile brand and has a philosophy of ‘creating the new to inspire the next’. Speaking on the recent development, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.”
He also added, “With NEXA, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio We are extremely grateful for the enormous trust placed in us by our customers As we move forward, it will be our constant endeavour to continue to reinvent and deliver the unique NEXA experience to our ever-evolving customers.”
The carmaker has further revealed that almost half of NEXA customers are under 35 years of age and are tech-savvy. Speaking about technology and innovation, NEXA recently launched Augmented Reality (AR) platform to allow customers to efficiently explore products in a digitalised format. Also, all NEXA cars come with segment-best technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers.