Turning 50, British carmaker celebrates with special-edition Range Rover!

Iconic Carmaker Raises A Toast To 50th Anniversary With Special-Edition Range Rover

Dev Tyagi
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Iconic Carmaker Raises A Toast To 50th Anniversary With Special-Edition Range Rover

Dev Tyagi

Few cars are as intoxicating in their appeal as loaded with luxury as the famous British brand Range Rover. But where 2020 is concerned, then barring the misery and sadness that’s engulfed much of the planet, the year marks something rather special for the now India-owned brand.

Often described as the ‘ultimate’ luxury beauty on four-wheels, the Range Rover always makes heads turn and minds tingle commanding power and a position of influence. Not too hard to spot when you have a robust machine that’s known to be a standout for offering adventurous off-road driving experiences.

But call it a rarity or a respite of sorts where the dominant theme from the automotive space only has disappointing news instances of late, for where Range Rover is concerned, the year confirms completion of a long route.

It’s 50 years for the iconic brand associated with luxury and matchless power. And offering a fitting tribute to a journey that’s part of a brand known for delivering excellence for seven long decades, the famous car notched up a special-edition Range Rover.

So that brings us to the question- what is it about the special-edition Range Rover that’s decorating news with much curiosity and not to forget, fanfare?

For starters, the special-edition Range Rover, titled Fifty, indicating the number of years its been in existence, will only be a limited-over as one can make from the announcement.

It’ll be available in no more than 1,970 units, which is both special and warrants a closer observation.

1970 is actually the very year where the famous elegant SUV was birthed and came into being, the classic that came, back in the day with a 3-door built and a wheelbase of 100 inches, that’s 2,540 mm.

But to add a touch of regal elegance to the usual power, the special-edition Range Rover will come in blue color.

This again raises a beautiful throwback to the days of the yore; the same blue color the contemporary special-edition Range Rover is fashioned in is the very color it was first launched in, five decades back in the past.

A dominant feature of the machine can be understood by a unique array of features that a leading online publication threw light on:

The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970″ centre console commissioning plaque, headrests, dashboard and illuminated treadplates.

But that being told, at its heart, the Range Rover still remains an infallible and captivating drive; the kind of machine that oozes power and drips of a premium essence, call it even an empowering essence of sorts!

It’s important to reflect on the mind space of some of the key figures associated with the brand and therefore, Gerry McGovern, the Chief Creative Officer at the hallmark brand, it’s important to note:

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring. Its unique and pioneering sensibilities together with an unrivaled engineering approach have been the intrinsic values which the customers have admired since the first of the breed was revealed in 1970.”