The lockdown due to the global pandemic had a huge negative impact on the Indian auto industry as all car and bike manufacturers recorded a monthly sale of zero units in April. Even in the following months, things weren’t good as sales remained quite low. However, in July, most carmakers showed impressive growth and overall, the Indian car market showed a YoY dip of just 1 per cent in the sales figures. So, in order to maintain this strong sales momentum, many carmakers, including Tata Motors, are offering some lucrative discounts to new customers. Here are the Tata August 2020 car offers and discounts-
Tata Nexon – August 2020 Discounts
The Tata Nexon enjoys a great fan following and even though it doesn’t sell as well as the Maruti Vitara Brezza or even the Hyundai Venue, the SUV has a very strong fan-following online. The sub-4-metre model got a mid-cycle facelift a few months ago and therefore, you don’t get a lot of discounts. However, buyers of all the petrol-powered models can get a corporate discount of Rs 5,000. In case of diesel variants, one can get an exchange bonus along with a corporate bonus of Rs 5,000.
The Tata Tiago is the highest-selling model in the homegrown carmaker’s lineup. It’s also among the most popular cars in its segment. However, in spite of the popularity, the small car is currently being sold with benefits worth Rs 28,000. There is a cash discount of Rs 15,000, an exchange bonus of Rs 10,000 and a corporate offer of Rs 3,000. While these discounts are the same as what was being offered last month, they still shave off a decent amount fro the sticker price of the budget model.
While the Tata Tigor doesn’t sell even remotely as well as the Tiago, its hatchback sibling, there’s no denying its higher aesthetic appeal due to the well-crafted notchback body. While the Tigor was available with offers worth as much as Rs 45,000 in July, this month, they have been reduced to Rs 35,000. There is a cash discount of Rs 15,000, an exchange bonus of Rs 15,000 and a corporate discount of Rs 5,000. Clubbed together, all these offers make the Tigor easily the cheapest sedan you can buy in th country.
Much like its smaller sibling, the Tata Nexon, the Harrier has a huge fan-following online and there are many who swear by the bold appeal of this SUV. Also, like the Nexon, the Harrier got a facelift earlier this year. However, again, like the Nexon, the Harrier is far from being a segment-leader. With the introduction of the refreshed model, the Harrier not only gets some minor styling tweaks, some more features, a punchier engine and an optional automatic transmission that has been sourced from Hyundai. Underpinning the Tata Harrier is a Land Rover L550-derived architecture. At the moment, select variants are being sold with discounts of up to Rs 80,000. These comprise of a cash discount of Rs 25,000, an exchange bonus of Rs 40,000 and a corporate bonus of Rs 15,000. Also, the XZA Plus and the Dark Edition are being sold with an exchange bonus of Rs 40,000 and a corporate discount of Rs 15,000.
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