Tata Motors has been basking in the glory of its strong sales in the past few months sans much fuss. However, trouble was not too far away as the second wave of the coronavirus pandemic was on its way. Just as we witnessed the disastrous strike of the lockdown around the same time last year, several states in India undertook similar steps. And just like the last time, the result of lockdowns and curfews plays a direct role in car sales. Tata Motors has been one of the companies that have had their positive sales growth blocked, especially starting in the second half of April 2021.
The homegrown auto major recorded a decline in its domestic passenger vehicles’ sales of 15 percent, month-on-month. Compared to March 2021, when Tata Motors sold 29,654 units in the country, that figure stood at 25,095 units last month. There is no point in comparing the sales figures of April 2020 (year-on-year) as pretty much no new cars were sold in the market. On the other hand, Tata’s total domestic sales (Commercial Vehicles + Passenger Vehicles) in April 2021 was 39,530 units. As expected, this figure is lower than what the automaker managed in March 2021, when it sold 66,609 units. That means last month saw Tata Motors selling 41 percent fewer vehicles compared to the month prior.
Overall, sales of commercial vehicles by Tata Motors declined by between 55 to 71 percent, depending on the category. The automaker’s passenger vehicle lineup in India presently consists of the Tiago, Tigor, Altroz, Nexon, Harrier, and Safari. Out of these, the Tiago hatchback is unarguably the most affordable model – retailing for between Rs 4.85 Lakh and Rs 6.85 Lakh (ex-showroom, Delhi). Similarly, the Tigor sub-compact sedan is just as reasonably priced and well-liked. It costs between Rs 5.50 Lakh and Rs 7.64 Lakh. Meanwhile, the most expensive Tata hatchback is the Altroz, which starts from Rs 5.70 Lakh to Rs 9.45 Lakh.
Higher up in the brand’s pecking order is its crossover/SUV offerings, starting with the Nexon. It costs between Rs 7.10 Lakh and Rs 12.80 Lakh. Then there is the Tata Harrier, which wears a price tag of between Rs 14.00 Lakh and Rs 20.45 Lakh. Finally, we arrive at the all-new Safari. This monocoque, three-row family SUV can be yours for between Rs 14.69 Lakh and Rs 21.45 Lakh. All prices mentioned here are ex-showroom, Delhi. As far as the future is concerned, Tata Motors might have a few more hurdles to clear. Up until March, things looked pretty hunky-dory for the automaker. However, with the ongoing lockdown, the company is sure to face some more losses before coming in the green again.