Over the past week or so, the internet has been ablaze with the shocking results from Global NCAP’s crash safety ratings. The independent global organization has been putting some India-made cars through their paces to find just how safe they really are. And as we know by now, some cars performed really well and came out heroes. On the other hand, few more were left as mere wrecks and with their safety ratings in tatters. Tata Motors has come out as the real hero of this whole Global NCAP routine, with its cars coming out as some of the safest cars in India. Maruti Suzuki and Hyundai, meanwhile, didn’t fare so well.
While Tata’s entry-level Tiago scored with a perfectly acceptable 4-star safety rating from Global NCAP, Maruti Suzuki’s entry-level S-Presso scored an embarrassing zero stars. It didn’t take long for Tata’s witty social media team to mock Maruti. As you can see in the above image, “We don’t break that easy” is an appropriate jibe. Given the fact that the Tiago operates in the same segment as the S-Presso, at least on the price front, its superb safety rating indeed walks the talk. For example, the Maruti Suzuki S-Presso scored 0 out of 17 points for its adult occupant protection. In contrast, the Tata Tiago recorded 12.52 out of 17 points for adult occupant protection.
But Tata’s social media frisking didn’t stop there. As you can see in the above picture, their team was at it again when GNCAP revealed its scores for the Hyundai Grand i10 Nios. This time around, Tata was once again pushing forth the Tiago’s class-leading safety rating as an example. In their testing, GNCAP rated the Grand i10 Nios with a safety score of 7.05 out of 17 points for adult occupant protection. This meant that the Hyundai only earned a 2-star safety rating. In response, Tata tweeted, “You can only wow some by just being grand on the paper.” It further depicted ‘ii < IV,’ essentially stating that four stars are better than two.
If you thought Tata Motors stopped there, you would be wrong. Just recently, their emblazoned social media team tweeted the above picture of a broken wagon. Of course, you know where this is going, don’t you? Tata is mocking the Maruti Suzuki WagonR for its relatively poor crash-safety score – it earned a 2-star rating from GNCAP, by the way. They also went on to say, and I quote, “Safety is ‘two’ important to be ignored. Be smart before someone overturns your caRt.” Oh, and if you are wondering, that uppercase R isn’t there due to some grammatical error. After all this, Maruti Suzuki wasn’t going to be silent.
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So guess what they went with for a return jibe? Well, as you can tell from the above image, it cleverly boasted about its market dominance. It further said that “And we’re dedicated to continue strengthening our place in all your hearts – our favorite family of customers!” As for the “This claim is undisputed” bit, that is a hangover from US President Donald Trump’s speech, which went viral on Twitter as a meme. Of course, it is all jolly good to see such social media jibes between mega-companies. However, what isn’t all that good is an automaker replying with, “Look! We sell more cars than you. So, we win.” Nope, that isn’t a victory if you are the customer. As I said before, safety comes first.