Following the footsteps of other automakers in the country, Tata Motors has announced that it too will be hiking the prices of its cars. The move will see prices of Tata cars going up by an average of 1.8 percent, starting from May 8. However, those who have already booked their car before this date will not be affected by this hike. As is the case with other brands, Tata Motors cites higher input costs which are a direct result of the rising costs of various commodities. According to the homegrown auto major, all of its passenger vehicles currently on sale will be affected by the price hike.
Commenting on the decision was Shailesh Chandra, President of Passenger Vehicles Business at Tata Motors. He stated,
“Increase in prices of commodities, such as steel and precious metals, necessitates us to pass on a part of it through an increase in the price of our products. Keeping in mind the interest of customers who have booked cars already, we are offering price protection for all bookings done to date (on or before 7th May 2021). This price increase will be effective for bookings made thereafter (effective 8 May 2021). Our ‘New Forever’ product range continues to witness strong acceptance in the market and we are thankful to our customers for their continued trust in the brand.”
Tata Motors has six separate models of passenger vehicles on sale in the market right now. One amongst them is the Tiago, which costs between Rs 4.85 Lakh and Rs 6.85 Lakh. Following this hatchback is its sedan sibling, the Tigor – it is priced from Rs 5.50 Lakh to Rs 7.64 Lakh. Then there is the brand’s highly popular premium hatchback, the Altroz. It has a price bracket of between Rs 5.70 Lakh and Rs 9.45 Lakh. Slotted above the Altroz is the Tata Nexon, which is priced between Rs 7.10 Lakh and Rs 12.80 Lakh. Meanwhile, the handsome-looking Tata Harrier has a price tag that ranges from Rs 14.00 Lakh to Rs 20.45 Lakh. And then there is the new Safari. This SUV has a sticker price of between Rs 14.69 Lakh and Rs 21.45 Lakh. Do note that all prices mentioned here are ex-showroom, Delhi.
We can expect even more automakers in the country to hike the prices of their cars as the ongoing pandemic continues to strangle the industry. Of course, in Tata’s case, it had already hiked the prices of its commercial vehicles at the beginning of this year. Therefore, it was only a matter of time before its passenger vehicles division had its share of the price-hike pie.