Among the few chosen carmakers that get tons of attention in India is Toyota. And it seems like the auto giant has had a cracking time, in terms of sales, last month. March 2021 saw Toyota India retailing more than 15,000 units (15,001, to be exact) in the domestic market. Compared to March 2020, when the company managed only 7,023 units, last month witnessed Toyota’s domestic sales jump by 114 percent, year-over-year. Of course, just like with excellent sales claims by manufacturers, there is a caveat here as well. One has to take into account that the country went into a complete lockdown during the second half of March 2020.
During a nationwide lockdown, automakers obviously cannot keep producing vehicles as per usual. On top of that, car buyers cannot simply visit showrooms and pick a car of their choosing. Combined, these two factors had a detrimental effect on the sales performance of almost all auto marques throughout the world. However, when compared to its sales of 14,075 units in February 2021, Toyota sold 7 percent more vehicles last month. According to Toyota Kirloskar Motor, the official distributor of Toyota vehicles in India, March 2021 has been the best-performing March in the past eight years! Ever since its introduction in late-2020, the Urban cruiser has been one of the best-selling cars in Toyota India’s lineup.
Speaking about the company’s performance in March 2021 was Naveen Soni, Sr. Vice President at Toyota Kirloskar Motor. He said,
“We have been able to sustain the growth momentum as we closed the last quarter registering a 73% growth in domestic sales when compared to the sales in the corresponding period last year (Jan-Mar 2020). In fact, last month witnessed the highest-ever domestic sales in the month of March since 2013, helping us clock 114% growth over wholesales compared to March 2020. Our sales performance in the last quarter proved to be better than the sales in the festive season of the third quarter (Oct-Dec 2021), clocking a growth of 42%. Here, we only have our customers to thank for their trust & faith in the brand.”
During the end of 2020, Toyota India had introduced the latest iterations of the Innova Crysta and the uber-popular Fortuner. Along with the Urban Cruiser, the new Fortuner had an immense hand behind the meteoric rise of Toyota last month. The Toyota avatar of the Maruti Suzuki Vitara Brezza costs between Rs 8.50 Lakh and Rs 11.35 Lakh (ex-showroom, Delhi). Meanwhile, big-boy Fortuner dons a price tag of between Rs 30.34 Lakh (standard model) and Rs 38.30 Lakh (Legender). As for the latest Innova Crysta MPV, the MPV costs from Rs 16.11 Lakh to Rs 24.59 Lakh. On the other end of Toyota’s MPV spectrum is the insanely expensive Vellfire, which costs a staggering Rs 87.00 Lakh!
At the bottom-end of Toyota India’s price scale is the Maruti Suzuki Baleno-based Glanza hatchback. It has a price tag ranging from Rs 7.18 Lakh to Rs 9.10 Lakh (ex-showroom, Delhi). In India, Toyota only has two sedan offerings for its customers – there is the Yaris and the Camry. The Toyota Yaris costs between Rs 9.16 Lakh and Rs 14.60 Lakh. Meanwhile, the Toyota Camry is only available in its Hybrid avatar and costs an eye-watering Rs 40.59 Lakh. Do keep in mind that these are ex-showroom, Delhi prices. Needless, the Camry is just too expensive of a regular Toyota sedan to warrant its Ionospherically-high price tag. Of course, it is still cheaper than its Lexus ES cousin.