To say that Toyota has had a rough 2020 in India would be an understatement. The year of abject misery saw the Japanese automaker going through a few hurdles of its own. These included one of its manufacturing plants in Karnataka being located inside a confinement zone and a union strike. Despite that and mounting pandemic-related challenges, Toyota India seems to have done quite well for itself. As far as its total domestic sales figure is concerned, the marque sold 8,508 vehicles. Compared to the same period last year, this figure represents a growth of 2.4 percent in overall sales. For reference, Toyota was only able to sell 8,312 vehicles in November 2019.
One of the key factors for this positive trend for Toyota India could be the arrival of the next-generation Innova Crysta. While initial predictions put its launch in early 2021, the new Innova Crysta reached showrooms in late November of 2020 itself. Being an evergreen product for Toyota, the all-new Innova Crysta likely contributed a little to the uptick in sales. Even then, the automaker explained that this year’s festive season was better in comparison to the same in 2019. Meanwhile, the Urban Cruiser was also able to move decent units over the same time period. To boost sales during this season, Toyota was smart enough to announce attractive financing options for increased traction among buyers.
Commenting on the month’s performance, Mr. Naveen Soni, Senior Vice President, Sales & Service at Toyota Kirloskar Motor said,
“The company has been witnessing a gradual yet steady recovery owing to factors such as pent up & festive season demand as well as consolidation of the market at the lower end due to increasing preference for personal mobility amongst customers. In terms of festive season demand & sales, TKM has fared well, registering a 10-13% increase in customer orders & a 12% increase in retail sales (sales from dealer to customer) when compared to the festive period in 2019.”
Mr. Soni went on to say,
“However, owing to the illegal strike called upon by the members of TKM union, TKM was forced to declare a lockout at the factory, which has impacted our production & wholesale numbers (sales from TKM to dealer). Having said that, we have been able to fulfill the market demand with the stock available with us, both at the factory as well as at the dealer’s end, and we are trying our best to ensure that ‘Customer Orders’ are prioritized by channelizing the available resources. Moreover, we also introduced the new Innova Crysta last month, and the new model has received a tremendous response from our customers. Its predecessor, the 1st generation Innova Crysta has sold close to 300,000 units since its launch in 2016 in India.”
Toyota presently has 7 different models on sale in India – the Glanza, Urban Cruiser, Yaris, Innova Crysta, Fortuner, Camry, and Vellfire. In the coming year, the Japanese automaker will be launching the facelifted Fortuner and Camry Hybrid, too. These will further help strengthen Toyota’s portfolio in the country.