CARS24 has recently launched their TV commercial which beautifully shows Boman Irani selling his car to CARS24 at the best price. The ad comes at a time when the used car market is a mess and CARS24 has come up with a streamlined process which combines technology with the used car business. When the countries like China, U.K, and Germany have a boom going on in this market, India is welcoming this segment of business with open arms. The task here was to convey how a person can sell his car at the best price. Given that it was not a generic ad about some grocery, apparel or electronic equipment, it was not easy to explain something as new as a car buying business which is so efficient and first of its own kind, having a branch in almost all the major parts of the country.
This ad came as a festival to all of us, i.e. the employees of CARS24. To the people who spend hours working together, believing in the idea and goal of the company, it is indeed a moment of pride to see their advertisement on TV enacted by a famous celebrity. We all stand together as a team in every situation that comes and how could we not celebrate this auspicious occasion of TV launch? The face masks with different expressions of Boman Irani were especially distributed all over the 50+ branches of CARS24 and everyone came up with the best they could. Here is how CARS24 welcomed its first TVC
This is how we celebrate and share food at CARS24. This was the first TVC and with high hopes and confidence, we can say, there will be more like these. If you want to know anything related to selling a car, call us today at 1800-112233.
Happy selling 🙂