Ford India Private Limited is the 6th largest car manufacturer in India. It is headquartered in Maraimalai Nagar, near Chennai (Tamil Nadu).
Ford India offers a wide range of cars, suitable for almost all kinds of customers and conditions in India. During their initial days in India, Ford launched the 6th generation Ford Escort, Ford Ikon, and 2nd generation Ford Mondeo model. Ford Ikon sedan witnessed huge success. After its initial success, Ford India brought its sedan model – the Ford Fiesta. Other Ford cars that became highly successful were Ford Figo, Ford EcoSport (a sub 4 meter SUV), Ford Endeavour, and Ford Mustang.
The burgeoning middle class in India has not only increased the demand for new Ford cars but also for used Ford cars. However, due to certain misconceptions regarding the cost of maintaining Ford cars, the resale value is still comparatively low. However, to get the best deal, you can sell second hand Ford cars to Cars24.
Quick Facts about Ford India Pvt. Ltd.
- Ford car models currently plying on Indian roads include Ford Mustang, Figo, Freestyle, Figo Aspire, Ecosport, and Endeavour.
- To meet the increasing demand, Ford India has doubled its capacity to a whopping 440,000 cars and 610,000 engines per year.
- The leading car company has over 376 sales/service outlets, located in 209 cities throughout India.
- They achieved their highest sales performance in 2010 by selling 83,887 vehicles, which was a year-on-year sales growth of 172%.
- Ford India exports around 25% of their car production and 40% of its engine production to 35 countries.
Ford Cars – Resale Value
Resale value of Ford cars is still comparatively low. This is mainly because of mutually understood misconception about Ford cars in the Indian car market. The widespread misconception is that Ford cars come with high maintenance costs. Ford India is regularly arranging multifarious marketing campaigns to clear the doubts and misconceptions about their cars in the Indian automobile market. Due to these consistent efforts, the misconceptions are decreasing and Ford cars’ resale value has started picking up. Still, the company has to go a long way to eradicate the maintenance cost related buzz from the market.
However, the comparatively lower resale value of Ford cars doesn’t mean that there is any dearth in the demand for Ford used cars. India has a burgeoning middle class but not all of them can afford new cars. That’s why a large chunk of the middle-income people search for second hand Ford cars.
There is no fixed price for used cars. Ford used car price depends upon multifarious factors including model year, overall condition, kilometers run, and many more. So, the next time you visit a dealer to sell your used Ford car, keep these aspects in mind. If you want to sell second hand Ford cars and get the best deal, you may visit the Cars24 site.
Ford India History
Ford Motor Company has a long association with the Indian car market. Many believe that Ford India started its operations in India in the 1990s. However, the truth is that as a part of Ford Motor Company of Canada, it started manufacturing cars in India back in 1926. It stalled the production of cars in 1954 because of financial crunch.
Ford restarted its manufacturing operation in India back in 1995 after entering into a 50-50 joint venture with Mahindra and Mahindra. The entity was named Mahindra Ford India Limited (MFIL). However, the JV ended in March 1998 when Ford Motors increased its company share to 71%. They also changed the name to Ford India Private Limited.
Till now it has invested over US$2 billion in its manufacturing facilities as well as sales/service footprint across India (one of the fastest-growing automobile markets of the world). In India, it currently has two manufacturing units. While one is at Maraimalai Nagar (Tamil Nadu), the other is at Sanand (Gujarat). The all-time most popular Ford cars in India are Ford Figo, Ford Fiesta, and Ford Ikon.
Ford India – What Makes It Unique?
A car that is completely unique for Ford India is the sub-4 meter SUV called Ford EcoSport. Ford was the first ever manufacturer to utilize the sub 4 meter policy of the Indian government to come up with this car model. This model is not only successful in India but also abroad. EcoSport SUVs are also exported by Ford India to the United States of America and the European Union.
Current Ford Cars in India - Listing of Ford Cars
Ford is one of the most iconic car manufacturers world over. This manufacturer has a series of car models that make them unique in their own ways. The most important car models in different categories are –
• Hatchback – Ford Figo
• Cross-hatch – Ford Freestyle
• Sedan – Ford Aspire
• Compact SUV – Ford EcoSport
• Full-size SUV – Ford Endeavour
• Muscle car – Ford Mustang
However, the most iconic of them all in India is the Ford Mustang.
Sell Used Ford Cars in India
The per capita income of Indians is going up. The income of the urban middle class is also on the rise. That’s why they are changing cars more frequently than ever before. It’s one of the main reasons why the demand for Ford used cars is growing so much. The second-hand cars that are available in the market are in far better condition than they were a decade back.
In India, the demand for Ford second-hand cars is growing fast. Ford Figo, Aspire, Endeavour, and Mustang models have high demand, both in the new and used car markets. If you want to sell Ford used car, you may face valuation problems. This is because of the popular misconception in the Indian market that Ford cars come with high maintenance cost. With regular marketing campaigns addressing these misconceptions, Ford cars resale value is improving. It’ll take some more time for the valuation to reach a standard. If you want to sell a pre-owned Ford car at the best possible price, CARS24 is the best solution.