Mahindra has partnered with Dolby Laboratories to introduce Dolby Atmos audio in the XUV 3XO, debuting with the REVX A variant. It becomes the first SUV in India under Rs 12 lakh to feature the technology. Deliveries start in mid-September 2025.
Dolby Atmos, originally developed for cinemas, brings 3D spatial sound with added height and depth, creating an engaging in-cabin audio experience for both daily commutes and long drives.
The XUV 3XO gets a six-speaker Dolby Atmos setup, fine-tuned for cabin acoustics. The top-spec AX7L variant adds a subwoofer for deeper bass. Dolby Atmos will be available across REVX A, AX5L, AX7, and AX7L variants.
Dolby Atmos–enabled variants come with Gaana integration, letting users stream Dolby Atmos Music directly via the infotainment system.
The XUV 3XO is the fourth Mahindra model to feature Dolby Atmos, after the BE 6, XEV 9e, and Thar ROXX. Mahindra continues to use in-cabin entertainment quality as a key differentiator in India’s competitive SUV market.