Mahindra & Mahindra has introduced Dolby Atmos technology in the Thar ROXX AX7L, making it the world's first SUV to offer a 4-channel immersive audio experience.
The Thar ROXX AX7L features a 9-speaker Harman Kardon system integrated with Dolby Atmos, offering spatial audio across the cabin. The infotainment system includes the Gaana streaming service, which supports Dolby Atmos-compatible music content.
To meet growing demand, Mahindra has ramped up production of the Dolby Atmos-equipped Thar ROXX. This expansion should further reduce the waiting period on the higher grades of the Thar Roxx.
With the previous launches of the BE 6 and XEV 9e and the new addition of Dolby Atmos in the Thar Roxx, Mahindra is positioning itself as the market leader when it comes to OEM-fitted audio system providers in its cars.
The Mahindra Thar Roxx price starts from Rs 13 lakh and goes all the way up to Rs 23.40 lakh (ex-showroom, New Delhi).