The Premier Automobile Limited is an Indian car manufacturer. Headquartered in Mumbai, Maharashtra, Premier Automobiles is owned by Walchand Group. Premier launched the first indigenous car and truck after India’s independence in 1947. Established in 1941, Premier Automobiles partnered with Chrysler Corporation to build the Plymouth car and Dodge truck.
Premier - History
Premier Automobiles became a cultural icon of free India because of its dominance in the market, although Premier was manufacturing a handful of vehicles due to small market size during the time. Premier also manufactured the Fiat 1100D which was later known as ‘Fiat Padmini’ under Fiat’s license. The Fiat Padmini still ply on the streets of Mumbai and is popularly known as ‘Kali- Pili’ taxi.
Premier - U.S.P
Premier Automobiles initially focused on placing itself as a mid-size luxury automotive manufacturer with models such as the Premier 118NE before the influx of modern cars on the Indian roads.
Premier - Resale Value
Premier Automobile set the tone for the car market on the Indian roads after independence. Due to this, many Indian consumers have an emotional connection with the brand, especially with the cars Premier manufactured under the license of Fiat motors such as the Fiat Padmini. Although these cars don’t churn out good value in the used car market because they are not mechanically up to date with the current car trends.
Premier - Statistics
| Total Dealerships in India
|| 58 outlets in 59 cities
| Production output
|| Premier India
Current Premier Cars in India:
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