

Citroën car company, under the Stellantis umbrella, has steadily expanded its reach without making its portfolio too broad or too narrow. Citroën India's brand story is based on comfort and suspension tuning as opposed to outright performance numbers. Globally known for its comfort-biased cars, Citroën brought that DNA into India in 2021 in the form of the C5 Aircross assembled in Tamil Nadu. The strategy was about localisation, and the result was the C3 and Aircross, both built on the C-Cube platform with almost 95% Indian materials.
Today, Citroën cars in India are considered sensible and comfort-oriented alternatives to mainstream rivals. The strengths are ride quality, a comfortable cabin layout and competitive service cost. The dealer network under La Maison Citroën has expanded steadily, and the cost of long-term ownership is also among the lowest of its respective segments. That said, the brand faces criticism for early models as they miss features, and there is a safety gap that the 2026 updates have addressed more convincingly.