Where Aston Martin Sits in India’s Luxury Car Market?
Aston Martin car sits in a space above mainstream luxury brands and slightly aside from high-volume supercar makers. The focus of the brand is not on how fast it can go or how many lap records it can create, but on having great exclusivity, craftsmanship and class. In India, Aston Martin cars are generally bought by people who already own several premium cars and are looking for something different. Strengths include powerful engines that generate over 500 horsepower, advanced engineering and interiors that are often hand-finished rather than factory-produced. The downside is obvious. Service access is limited, ownership costs are high and day-to-day usability isn’t exactly a strong point.
The Aston Martin price reflects this positioning well. It is not competitive in the traditional sense of the word, but buyers here are not generally cross-shopping with German luxury SUVs or sports cars. They are going for something that looks and feels different, even if it requires greater commitment over time.
<p>Read below to understand the ex-showroom prices of Aston Martin cars in India. Do note that the Aston Martin car's on-road price will be based on multiple factors, but you can take the below figures as a base. </p><p> </p><figure class="table"><table><tbody><tr><td><strong>Model</strong></td><td><strong>Body Type</strong></td><td><strong>Engine / Powertrain</strong></td><td><strong>Ex-Showroom Price</strong></td></tr><tr><td><strong>Aston Martin Vantage</strong></td><td>Coupe</td><td>4.0L Twin-Turbo V8</td><td>₹3.77 Cr</td></tr><tr><td><strong>Aston Martin DB12</strong></td><td>Coupe</td><td>4.0L Twin-Turbo V8</td><td>₹4.34 Cr</td></tr><tr><td><strong>Aston Martin DBX</strong></td><td>SUV</td><td>4.0L Twin-Turbo V8</td><td>₹3.82 – 4.38 Cr</td></tr><tr><td><strong>Aston Martin Vanquish</strong></td><td>Coupe</td><td>5.2L Twin-Turbo V12</td><td>₹8.37 Cr</td></tr></tbody></table></figure>
<p>Even with a small portfolio, Aston Martin addresses separate buyer needs rather than overlapping segments.</p><p> </p><p><strong>Luxury Performance SUV</strong></p><p>The <a href="https://www.cars24.com/new-cars/aston-martin/dbx/">DBX</a> is the most usable Aston Martin for Indian conditions. It provides a better ground clearance, usable rear seating and all-wheel drive but still focuses on performance over ride softness or fuel efficiency.</p><p> </p><p><strong>Performance-Focused Coupes</strong></p><p>The <a href="https://www.cars24.com/new-cars/aston-martin/vantage/">Vantage</a> and DB12 are two-door coupes that are built around speed, handling and presence. The Vantage is skewed to a more compact, aggressive setup, whereas the DB12 is much better for longer journeys with more cabin comfort and stability.</p><p> </p><p><strong>Flagship Collector Model</strong></p><p>The <a href="https://www.cars24.com/new-cars/aston-martin/vanquish/">Vanquish</a> stands out from the rest. It is not designed as a daily car. Buyers here are investing in exclusivity, engine configuration and status rather than practicality.</p>
<p>Aston Martin interiors and build are shaped around longevity and mechanical confidence rather than feature density. Doors, panels and major components carry noticeable weight, and nothing feels engineered to be light for the sake of cost-cutting. These cars feel expensive the moment you interact with them, not because of visual drama, but because of how tightly everything is put together.</p><p> </p><p>Inside, the focus is on consistency rather than flash. Seating is supportive for long stints, controls are laid out logically, and materials age well rather than chasing trends. Technology plays a supporting role. The systems are quick, stable and easy to live with, without constantly demanding attention. The DBX is the only model that genuinely accommodates daily use with space and ride flexibility, while the <a href="https://www.cars24.com/new-cars/search-by/coupe-cars/">coupes</a> prioritise driver involvement over cabin practicality.</p>
<p>Aston Martin's Indian portfolio is all powered by petrol engines, with the engine tuned for output rather than efficiency.</p><p> </p><p><strong>4.0-litre Twin-Turbo V8</strong></p><p> </p><p>This engine is used in the Vantage, DB12 and DBX. Power output varies from about 540 bhp in the DBX to more than 650 bhp in the Vantage and <a href="https://www.cars24.com/new-cars/aston-martin/db-12/">DB12</a>. Strong torque delivery, which is low in the rev range, makes these cars manageable in traffic despite their size and performance. </p><p> </p><p>Exclusive to the Vanquish, this engine generates more than 800 bhp and almost 1,000 Nm of torque. The claimed 0 to 100 km/h time of about 3.3 seconds is surreal.</p>
<p>Transmission choices are kept simple and to the point.</p><p> </p><ul><li>An 8-speed torque converter automatic is used in the Vantage, DB12 and Vanquish.</li><li>The DBX707 is fitted with a <a href="https://www.cars24.com/new-cars/search-by/automatic-cars/">9-speed wet clutch automatic</a>, which is aimed at handling higher torque loads and offering sharper responses.</li></ul><p> </p><p><a href="https://www.cars24.com/new-cars/search-by/manual-cars/">Manual gear cars</a> are not available in any current Aston Martin car in India.</p>
<p><strong>Aston Martin price in India </strong>is high, and buying to maintaining one is about planning right. </p><p> </p><p><strong>Service & Maintenance Costs</strong></p><p>Routine servicing is costly, and parts are imported. Labour is specialised and the turnaround time can be longer than mass luxury brands. Ownership is suitable for buyers who have several vehicles.</p><p> </p><p><strong>Reliability & Durability</strong></p><p>Engines and gearboxes are robust, but these are complicated cars that require regular, careful maintenance.</p><p> </p><p><strong>Resale Value</strong></p><p>A small market of buyers restricts resale. Depreciation is high in absolute terms, but well-maintained cars with full servicing history can still find serious buyers. Selling often takes time.</p><p> </p><p><strong>GST Impact on Aston Martin Car Prices in India</strong></p><p>Recent GST reforms and trade discussions have revived interest in imported luxury cars. Moreover, the UK-India trade agreement is likely to help lower import duties on British-built vehicles over time. While official revisions in prices are yet to be announced, these revisions could have a positive impact on the future of the Aston Martin car price in India. The combined GST and cess structure has been rationalised from earlier levels of around 50% to around 40%</p>
<p>When choosing between Aston Martin cars, one is already past budget talks, and now what matters is how often you plan to drive, where you'll drive and what role the car will play in your garage. </p><p> </p><p><strong>Aston Martin Vantage</strong></p><p>For buyers who already have practical daily cars and desire a focused performance coupe for weekends, highway driving and occasional city outings. The Vantage is small by Aston Martin standards, offers aggressive performance and rewards confident driving. The main cons are low ground clearance and limited cabin space.</p><p> </p><p><strong>Aston Martin DB12</strong></p><p>The DB12 makes more sense for buyers who love long-distance driving and want performance without constant compromise. It has a better ride comfort, stability at speed and a more usable cabin than the Vantage.</p><p> </p><p><strong>Aston Martin DBX</strong></p><p>The DBX is the most realistic Aston Martin to own for Indians. Higher ground clearance, usable rear seating and all-wheel drive make it suitable as a primary luxury car.</p><p> </p><p><strong>Aston Martin Vanquish</strong></p><p>The Vanquish is squarely targeted towards collectors and long-term brand loyalists. Buyers here are investing in exclusivity, a rare V12 engine and flagship status rather than practical or ease of ownership.</p>
<p>Aston Martin cars only make sense when the expectations are clear. If your priority is ease of ownership, wide service coverage and predictable resale value or daily usability, alternatives from Porsche, Mercedes-AMG, or even <a href="https://www.cars24.com/new-cars/bmw/">high-end BMW models</a> will be easier to live with. That said, Aston Martin occupies a space that those brands do not. The design language and engine character are hard to replicate. </p><p> </p><p>The Aston Martin price in India is about exclusivity. Buyers who view these cars as emotional purchases are more likely to be satisfied. For those who want something rare, visually distinctive and mechanically special, Aston Martin cars can be the top choice. </p>
<p>In India, the there are only 4 cars sold by Aston Martin. These are - Vantage, DB12, DBX, and Vanquish</p>
<p>Aston Martin currently offers 4 models in India: DBX, Vantage, DB12 and Vanquish. Earlier, it used to sell DB11 and last-gen Vantage.</p>
<p>Yes. Prices in India start around ₹3.8 Cr and go up to ₹8.85 Cr. This makes the brand an ultra‑luxury carmaker for high‑net‑worth buyers</p>
<p>The DBX luxury SUV offers five seats and is Aston Martin’s only 5‑seater model available in India</p>
<p>In India, the DBX and its sportscar lineup (Vantage and DB12) sell roughly equally. There is almost about a 50:50 split between the SUV and the coupes</p>
Which is the most expensive car of Aston Martin?
<p>The Vanquish is the most expensive Aston Martin available in India. It has got an ex‑showroom price of ₹8.85 Cr.</p>
Is Aston Martin a luxury brand of cars?
<p>Absolutely! It’s a British manufacturer of exotic supercars and grand tourers, positioned well above mass‑market brands. In terms of pricing, it’s at par with brands like Ferrari and Lamborghini.</p>
What is Aston Martin’s best selling car?
<p>The DBX (SUV) and coupe supercars like Vantage and DB12 share almost equal sales in India.</p>
