CARS24 Across Borders: How India, Australia, and the UAE are Shaping the Brand’s Global Story

Historically, whenever you would think about selling or buying a used car, the complexities have always made the thought daunting. The experience was often anything but smooth, due to long negotiations, unclear pricing, piles of paperwork, and endless waiting, being a cause of frustration even for the most patient car owner. However, with technological marvels such as the internet and the smartphone, innovations that had the potential to challenge the status quo emerged. CARS24 was built to change that story, with offerings that go beyond just the used car trade, and today, it has expanded beyond India to make car ownership simpler in Australia and the UAE as well.

But what’s interesting is that CARS24 doesn’t run the same playbook everywhere. Instead, it tailors its business to each region’s needs while staying true to its core promise of trust, transparency, and tech-first convenience. Let’s break this down region by region.

India: The Complete Car Ownership Ecosystem

India is not just where CARS24 was founded in 2015, it’s also the region where the brand has built its most diverse and extensive portfolio of businesses.

Businesses in India

• Car Selling Platform – An auction-driven marketplace connecting sellers with thousands of verified dealers across the country.
• Financing & Refinancing – Loans for car buyers and refinancing options to help existing owners reduce EMIs.
• Insurance Services – Renewals and new policies with instant comparison tools.
• Vehicle Scrapping – A government-compliant, eco-friendly way to scrap old cars.

CARS24 USPs in India

For Used Car Buyers

The best of D2C and marketplace model: 

CARS24 lists quality used cars from multiple sources, including their own pre-inspected inventory, and listings from verified dealers and owners, giving buyers the options to choose from their preferred sources. 

Extensive Inspections for Assured Quality:

Every used car listed from the pre-inspected inventory undergoes a thorough 300+ point inspection, checking for the condition of vital components, such as engine, transmission, suspension, electrical systems, bodywork, interior condition, etc, providing insights into the condition of the vehicles.

Home Test Drivers: 

In today’s bustling world, taking out time to experience a car can become daunting. However, with CARS24, instead of being a problem, a test drive is a convenience, since it can be conducted from home! CARS24 offers home test drives in many locations across the country.

CARE+ Warranty, and More:

Along with assured quality, CAR24 pre-inspected cars also come with extended warranty options of up to 3 years or 45,000 km, safeguarding you from unforeseen repair expenses. Not only this, the CARE+ package can also be purchased for seller-listed cars, providing not just warranty coverage, but also roadside assistance (RSA), free annual car servicing, and assured buyback!

Up to 7-day Return Policy:

For buyers who doubt their decision or the vehicle doesn’t quite fit, they offer a return policy of up to 7 days, during which the vehicle can be returned and a refund provided. 

Hassle-free RC Transfer:

Whether you’re buying a car from the pre-inspected inventory, from a verified dealer, or an individual seller, CARS24 provides hassle-free RC transfer services. While pre-inspected inventory cars come bundled with RC transfer, you can opt for the service for dealer-listed and seller-listed cars for a nominal cost, and sit back while we take care of the entire process for you.

Used Car Financing: 

Faster approvals than traditional banks, transparent interest rates, and refinancing options that make ownership more affordable.

For Used Car Sellers

Other than streamlining the used car buying experience, CARS24 also offers a plethora of tailored services for car sellers:

Quick online Used Car Valuation: 

Sellers can quickly get an online quote when selling their car by using the online car valuation tool and entering a few details such as make, model, odometer reading, age, etc. for instant, initial quotes.

Home Inspections: 

For added convenience, once the initial online valuation is done, sellers can also book a home inspection, instead of having to travel to one of CARS24’s hubs, and get the final quote for their vehicle.

Instant Payments:

CARS24 accelerated the car-selling process by ensuring quick payments for sellers who accept the offer, sometimes disbursing the amount to their preferred account the same day, ensuring a seamless sale.

Doorstep Pickup:

Sellers can also avail the doorstep pickup service, where the sold vehicle is picked up directly from the doorstep for added convenience.

Seller Protection Policy:

To safeguard sellers from any legal troubles after the vehicle has been sold, they can opt for the seller protection policy, which ensures that CARS24 assumes full responsibility for the vehicle till the time the RC is transferred to its new owner.

Complete RC transfer process:

The biggest hurdle in selling a used car is the RC transfer process, and to ensure a streamlined experience, CARS24 takes care of this entirely, alleviating the time and effort from the seller’s end.

Additional Services:

CARS24 also offers additional services for car owners to make the ownership hassle-free.

Pre-Delivery Inspection:

New cars and used cars alike can sometimes come with hidden issues, undetectable by the naked eye. To ensure all purchased vehicles are up to the mark, CARS24 offers a pre-delivery inspection service, where all components of the vehicle are thoroughly inspected.

Challan and RTO Services:

Using the CARS24 platform, users can also check and pay their pending challans online, making it an end-to-end platform for all vehicle owners. Apart from this, users can also check their vehicle information using the RTO services.

Key Highlights in India

• 2015: CARS24 founded in Gurugram.

• 2017–2019: Pan-India expansion with dealer auctions.

• 2020 onwards: Diversification into financing, insurance, and scrapping.

Australia: Pioneering 100% Online Car Buying

In 2021, CARS24 entered Australia with a disruptive idea: what if you could buy your next used car entirely online, in just a few clicks? This was the country’s first fully online used-car buying platform, and it completely changed how people looked at car purchases.

Businesses in Australia

• Car Buying Platform – CARS24 directly owns and sells inventory, ensuring quality and transparent pricing.

• Refurbishment Infrastructure – Cars are reconditioned at industry-leading standards through the Mega Refurbishment Lab (MRL).

• Financing Solutions – Built-in financing with quick, credit score–neutral approvals.

• Delivery & After-Sales – Cars delivered to your doorstep by a “Carturier,” with strong return and warranty policies.

USPs in Australia

• Car Buying: Transparent pricing often below Kelley Blue Book, instant online checkout in under five minutes, and 360° photos with detailed inspection reports.

• Refurbishment: 300-point inspection on every car, average AUD 2,000 spent per vehicle, and mega refurbishment facilities ensuring near-new quality.

• Financing: Seamless pre-approvals without affecting credit scores, flexible repayment options, and bundled with the buying journey.

• Delivery & Warranty: Free home delivery, seven-day return window, three-month “CARS24 Cover” warranty, and unlimited claims up to the car’s value

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Key Highlights in Australia

• 2021 → Launched with the “That’s the CARS24 way” campaign.

• 2023 → AUD 5 million Mega Refurbishment Lab set up in Victoria, capable of reconditioning 1,200 cars monthly.

UAE: A Digital-First Used Car Marketplace

The UAE marked CARS24’s first international expansion in 2021, and the brand made its entry in style, by lighting up the Burj Khalifa with its launch announcement. Since then, it has grown into a fully digital marketplace covering all seven Emirates.

Businesses in UAE

• Car Selling Platform – Instant AI-led valuations and dealer auctions.

• Car Buying Platform – Online reservations, home test drives, and full purchases through the website or app.

• Bundled Services – Insurance, registration, financing, and delivery wrapped into one seamless package.

USPs in UAE

• Car Selling: Transparent AI-driven pricing, 150+ point inspections, and AED 2,000 refurbishment per car to guarantee quality.

• Car Buying: Seven-day Easy Return policy, complimentary six-month/10,000 km warranty (extendable up to 24 months), and fixed, no-haggle pricing.

• Bundled Services: Free insurance and registration, smooth RTA-compliant paperwork, and doorstep delivery across the Emirates.

Key Highlights in UAE

• 2021 → First international expansion, announced on the Burj Khalifa.

• 2022 onwards → Expanded operations across all seven Emirates with bundled ownership services.

Global Takeaway

While the DNA of speed, transparency, and customer-first innovation ties these markets together, each region tells a different story. In India, CARS24 has become a one-stop ecosystem that covers every aspect of car ownership. In Australia, it has disrupted the market with a 100% online car-buying model backed by heavy investment in refurbishment. And in the UAE, it has built a digital-first marketplace tailored for a fast-paced, expat-driven market.

Across geographies, the mission remains the same: to take the stress out of buying, selling, and owning cars,  and replace it with trust and convenience.