CARS24 India: Revolutionising Used Car Buying and Selling with AI, Trust, and Convenience

CARS24 is a pioneering Indian online auto-tech platform which has redefined how Indians buy, sell, finance, and manage cars. Headquartered in Gurgaon, CARS24 is a household name in the Indian used car industry, offering a customer-first, tech-driven, and transparent experience. Since its inception in 2015, CARS24 has emerged as a market leader among India’s top four organised players in the used car segment.

Let’s explore the business model, core services, financial innovations, and value-added offerings that make CARS24 a standout brand in India’s mobility ecosystem.

CARS24’s Core Business Model in India

At its core, CARS24 operates as an online marketplace for used cars, connecting sellers and buyers through a seamless, digital-first platform. The company leverages advanced technology, especially AI-driven pricing algorithms and mobile-first design, to bring speed, trust, and convenience into a traditionally complex industry.

Key Components of the CARS24 Model:

• Used Car Sales Platform: Individuals can browse and purchase quality-assured, refurbished used cars from CARS24’s inventory, complete with test drives, warranties, and return options.

   

• Used Car Selling Services: Sellers can list and sell their vehicles within a day, backed by instant payments, doorstep inspection, and free paperwork processing.

   

• Financial Services: Through LOANS24 and its NBFC, the company offers tailored loan products to buyers and dealers.

   

• End-to-End Vehicle Management: From RC transfers to challan clearance, everything is digitised and accessible via the CARS24 super app.

   

This full-stack ecosystem has made CARS24 a one-stop solution for everything related to car ownership in India.

Hassle-Free Used Car Buying Experience

CARS24 provides an effortless car buying journey, focused on transparency, trust, and digital convenience.

Home Test Drives and Doorstep Delivery

Buyers in select cities can schedule test drives at home, avoiding dealership visits. Once a purchase is made, the car is delivered to the buyer’s doorstep, a revolutionary move in the used car market.

Benefits:

• Save time and travel costs.
• Make better purchase decisions in your comfort zone.

• Fully digital experience from browsing to ownership.

   

Up to 30-Day Return Policy

With a up to 30-day return policy, buyers get the freedom to test ownership risk-free. If dissatisfied, they can choose to part ways with the vehicle within 30 days.

Benefits:

• Boosts buyer confidence.
• Reduces decision anxiety.

• Sets a benchmark for return policies in the automotive space.

   

Extended Warranty Plans

CARS24 offers industry-leading warranties of up to 3 years or 45,000 km, covering the maximum number of components in the Indian used car warranty landscape.

Benefits:

• Greater peace of mind.
• Minimises post-purchase expenses.
• Demonstrates confidence in vehicle quality.

Seamless Used Car Selling Services

Selling your car on CARS24 is designed to be quick, secure, and rewarding, thanks to cutting-edge automation and AI.

AI-Powered Pricing Engine

CARS24’s proprietary pricing tool analyses real-time market trends across India to offer the best value for your used car.

Benefits:

• Accurate car valuation.
• Maximises resale price.

• Eliminates guesswork and negotiation stress.

   

Doorstep Car Inspection

No need to visit a showroom. A CARS24 representative arrives at your home to inspect the vehicle and close the deal, often the same day.

Benefits:

• Complete convenience.
• Faster sales cycle.

• Trusted professional evaluation.

   

End-to-End Paperwork and RC Transfer

CARS24 handles everything from RC transfer to documentation, ensuring legal ownership transfer with zero effort from sellers.

Benefits:

• Avoids RTO hassles.
• Ensures legal compliance.
• No hidden fees or commissions.

CARS24 Financial Services: LOANS24

Launched in 2019, CARS24 Financial Services (CFSPL) operates as a licensed NBFC under the brand LOANS24. This arm of the business supports inclusive, digital-first auto financing for used and new vehicles.

Flexible Car Loans for Buyers

LOANS24 offers used car loans with attractive interest rates, up to 6-year tenures, and flexible EMIs, even for customers with thin credit histories.

Benefits:

• Makes car ownership more accessible.
• Competitive rates reduce long-term costs.
• Digital processing ensures speed and transparency.

Loan Against Vehicle & Top-Up Loans

Owners can use their existing vehicles to get loans or opt for top-up loans to meet personal or professional needs.

Benefits:

• Unlocks liquidity from idle assets.
• Fast disbursals for urgent needs.

• Tailored solutions for different borrower profiles.

   

Personal Loans & Credit Cards

Expanding beyond auto loans, LOANS24 now offers personal loans and co-branded credit cards, enabling financial flexibility.

CARS24’s Value-Added Services

CARS24 is more than just a marketplace. It’s an automotive ecosystem, offering intelligent solutions that simplify ownership and drive long-term customer satisfaction.

CarTruth – Pre-Delivery Inspection (PDI)

Launched in October 2024, CarTruth provides comprehensive pre-purchase inspections for both new and used cars.

Benefits:

• Detailed reports on engine, transmission, exterior, and documentation.
• Helps buyers make informed decisions.
• Especially helpful for purchases outside CARS24’s inventory.

CARS24 RTO Services

From ownership transfers to FASTag issuance, CARS24’s RTO services ensure all processes are digitally streamlined.

Benefits:

• Saves time at government offices.
• Reduces clerical errors.

• Keeps ownership documents updated.

   

CARS24 e-Challan Platform

Introduced in September 2023, this tool helps users check and pay traffic challans online across multiple states with real-time tracking.

Benefits:

• Unified portal for nationwide challans.
• Supports UPI, wallets, and cards.
• Promotes responsible driving and compliance.

Conclusion: Why CARS24 Stands Out in India

CARS24 isn’t just a used car platform; it’s an end-to-end, AI-powered, customer-centric automotive super app. From instant car sales and seamless loans to intelligent inspections and legal support, CARS24 continues to push boundaries with innovation, trust, and scale.