Top 10 Indian Celebrity Brand Ambassadors for Car Brands

It is not a stretch to suggest that when Indians buy a car, they often connect the vehicle with an ad film. That is why car brands in India choose famous people to represent them. These celebrities make the cars feel trustworthy, stylish, inspirational, and worth buying.

Choosing a celebrity is not just about fame. Brands also think about the person’s values, age group, and public image. In this article, we will take a look at some of the top Indian celebrity brand ambassadors and why these partnerships matter.

Top Indian Celebrity Brand Ambassadors for Car Brands

In India, almost every car brand has listed celebrity brand ambassadors to help reach the brand to a wider audience. 

Pankaj Tripathi – Hyundai India

In 2024 Hyundai India chose actor Pankaj Tripathi as one of its newest Indian celebrity brand ambassadors. Tripathi is known for his realistic, relatable roles, and brings a sense of trust and approachability to the brand’s image. Hyundai wants people to feel they are making a smart and reliable choice with Pankaj Tripathi acting as the face of the brand.

Before Tripathi, Shah Rukh Khan was the face of Hyundai cars for many years. It’s not a stretch to suggest that he helped Hyundai become a household name, starting with the Santro. Now Tripathi is helping the brand connect with people who value simplicity and real-life appeal.

Neeraj Chopra – Audi India

Audi India appointed Olympic gold medalist Neeraj Chopra as their Indian celebrity brand ambassador in 2024. Chopra is known for his calm confidence, global success, and fresh energy. Audi wants these qualities to reflect in its brand image.

Before Chopra, cricketer Virat Kohli represented Audi India. Kohli brought excitement and a sporty vibe to the brand. Now Audi is focusing on a different tone. With Chopra, the brand seems steady, successful, and performance-driven.

Sachin Tendulkar – BMW India

Sachin Tendulkar, known as the God of Indian Cricket, has been BMW’s Indian celebrity brand ambassador since 2012. He represents success, reliability, and professionalism. BMW is a premium brand, and Tendulkar matches its image well.

Long before BMW, Sachin also worked with Fiat for the Palio S10 hatchback. That early work showed how his reputation can help a brand find its footing with buyers.

Ranbir Kapoor – Renault India

Renowned actor Ranbir Kapoor became Renault’s Indian celebrity brand ambassador in 2015. His friendly and youthful image fits the brand’s focus on first-time car buyers and young families.

Kapoor has promoted Renault models like the Kwid, Kiger, and Triber. As a French manufacturer finding its footing in India, the actor’s charm makes Renault appear vibrant, smart, and modern.

Ranveer Singh – Skoda India and Maruti Suzuki Nexa

Ranveer Singh is a unique Indian celebrity brand ambassador because he works with two brands. He promotes Maruti Suzuki Nexa, for models like the Baleno and Ciaz, and Skoda India with their SUV lineup.
 

Singh’s energetic style attracts young buyers who want a stylish and slightly upscale vehicle. His partnership with both brands brings energy and a fun image.

Vicky Kaushal – Tata Motors

In 2023, Tata Motors named actor Vicky Kaushal as the Indian celebrity brand ambassador for their passenger and electric vehicles. Kaushal’s image is humble and down to earth, which fits Tata’s growing reputation for quality and trust.

He has appeared in ads for the Nexon EV and other Tata models. His presence signals that Tata is a smart choice for new car buyers, offering safety and innovation.

Kartik Aaryan – Maruti Suzuki Brezza

In 2024, Maruti Suzuki chose Kartik Aaryan to promote the Brezza compact SUV. He is young, fun, and connects well with city audiences.

As a result of his personality, Aaryan’s appeal gives the Brezza a fresh and playful image. This gives the Brezza the ability to stand out in a crowded segment and attract younger buyers.

Sidharth Malhotra – Maruti Suzuki Dzire

In 2023, Sidharth Malhotra became the Indian celebrity brand ambassador for the Maruti Suzuki Dzire sedan. His clean-cut look matches the Dzire’s appeal to professionals and young families.

His presence positions the Dzire as a car that suits urban life and simple elegance. Thanks to his image, the actor brings a sense of aspiration without being showy.

Ayushmann Khurrana – Toyota India

Toyota India signed actor Ayushmann Khurrana in 2020 to promote the Urban Cruiser SUV. The actor is known for his relatability and honest roles in films.

He helps Toyota reach extra buyers who are moving from small cars to their first compact SUV. His image helps Toyota show that the Urban Cruiser is a smart choice.

Aamir Khan – Legacy Ambassador for Toyota Innova

Before Ayushmann, actor Aamir Khan represented the Toyota Innova when it launched in 2005. He is known for being careful with his brand choices and has a very clean and trustworthy image.
 

Khan helped position the Innova as more than a family car. He made it a symbol of long-term value in India’s larger families.

Why Brands Choose These Celebrities

These chosen personalities are aligned with what each brand wants to communicate. For example, Hyundai wanted simplicity and trust so they chose Tripathi. Maruti Suzuki chose two different ambassadors for different target audiences: Kartik for the Brezza and Sidharth for the Dzire.

Audi brought in Chopra to highlight excellence and global appeal. Tata chose Kaushal to reflect their evolving image as a tech-savvy and respectful brand.

These partnerships are not random. They are carefully built to strengthen each brand’s message and reach the right buyers.

How Celebrities Influence Buyers

Indian celebrity brand ambassadors help build trust quickly. When someone you admire endorses a product, it feels more believable. When it’s a new or a used car, it encourages people to consider the brand seriously, especially for their first car or an upgrade.

Studies show that branded campaigns with celebrities lead to higher recall and preference. However, good public feedback still depends on how well the car performs and how it is serviced. Still, the celebrity gives that initial nudge.

Conclusion

Top car brands know that Indian celebrity brand ambassadors influence how people feel about their cars. That is why they partner with stars who can add trust, excitement, or sophistication.

Whether it is Shah Rukh Khan’s long history with Hyundai, Neeraj Chopra’s new role with Audi, or Kartik Aaryan giving a fresh face to the Brezza, these partnerships matter. They help build connection, trust, and appeal for each brand.

As India’s car market continues to grow and change, we will see even more Indian celebrity brand ambassadors.

Future campaigns will reflect changing buyer tastes and ambitions and will always rely on the power of a familiar face.