India is the largest market for Maruti Swift – Here’s Why everyone is buying it
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30 Jul 2018

India is the largest market for Maruti Swift – Here’s Why everyone is buying it

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India is the largest market for Maruti Swift – Here’s Why everyone is buying it

Hatchbacks have a huge market in India. From mid-priced, high performance to ease of parking and fuel efficiency, hatchbacks have their own story to narrate. Lakhs of hatchback cars are sold worldwide for their affordability and easy maintenance. In India, more than 3.05M  passenger cars were sold between 2016-17. Hatchbacks make a huge chunk of passenger car sales in India. Maruti has been the topmost player in the passenger car market for decades. One car which has surpassed all sale figures is the ‘Maruti Swift’. Initially launched in 2005, Swift has been in production for over a decade now.

Maruti Swift

Hatchbacks have a huge market in India. From mid-priced, high performance to ease of parking and fuel efficiency, hatchbacks have their own story to narrate. Lakhs of hatchback cars are sold worldwide for their affordability and easy maintenance. In India, more than 3.05M  passenger cars were sold between 2016-17. Hatchbacks make a huge chunk of passenger car sales in India. Maruti has been the topmost player in the passenger car market for decades. One car which has surpassed all sale figures is the ‘Maruti Swift’. Initially launched in 2005, Swift has been in production for over a decade now.

Here is why Maruti Swift is the most selling hatchback in India

India value brand Maruti

Maruti is the undisputed king of the passenger car market in India. With more than 172,512 units sold in a month, Maruti claims to be the largest automobile manufacturer in India. Brand value of a product is determined by the number of people who show interest in consuming the product. The position of Maruti in the Indian car market is pillared on the trust of its consumers in the country. The ‘Maruti Swift’ is by far the most successful product in terms of sales to come out of Maruti’s car manufacturing facility in Gujarat. Brand Maruti is established among Indians as the people’s car. This is because of the low maintenance and high fuel efficiency of its vehicles. During its decade-long journey in the car market, ‘Maruti Swift’ has created tremendous brand value among car owners in India. This is one of the reasons why Maruti Swift is one of the most selling hatchbacks in India.

Design is the key

Maruti Swift has maintained its basic design philosophy in India all through its journey. Although, by the launch of every new Swift, Maruti has tweaked its exterior features according to the consumers taste. The most recent update on the Maruti Swift in terms of design, has been the more bulky yet modern 2017 edition of the car.  Overall, the new ‘Swift’ is sharper and sportier than the previous models of the car. Despite minor touches in the design philosophy, Maruti has successfully retained the ‘Swift’ appeal to the car in all its editions. Design plays a crucial part in the sales figures of any product and ‘Swift’ is no exception. The sporty yet dynamic design appeal of the ‘Swift’ has kept its consumers excited for every new launch of the car.

Maruti Swift

Engine Specifications

Maruti Swift has been a performance vehicle since its inception in India. It has been one of the quickest hatchbacks in India and presents a great acceleration experience. This has been the key selling point for Swift in India. The 2017 Maruti Swift is based on Maruti’s Heart-tect platform which makes the premium hatchback lighter than previous Swift models. Under the hood, Maruti Swift features a 1.2-litre petrol engine which generates 83 hp of maximum power and 115 Nm of torque. The 1.3-litre diesel engine produces 74 hp of power and 190 Nm of torque. Both petrol and diesel variants of the Swift is available with a 5-speed manual transmission. The diesel variant on the 2017 Maruti Swift also comes with an automatic transmission option.

Maruti Swift

Maruti Suzuki SwiftFuel efficiency

“Kitna deti hai?” is the most common slang one would hear if he is a salesperson at any car dealership in India. Maruti has addressed this issue with utmost precision. Delivering a best in class fuel economy, Maruti Swift has been the choice of many who look for fuel-efficient vehicles. Because of the SHVS (Smart Hybrid Vehicle System) technology, Maruti has managed to keep the Swift efficient in its fuel consumption.

Interiors

Another important aspect of any car sales in India is the interiors of the vehicle. Maruti Swift has managed to maintain a niche in the market for its interiors. Providing best in class features in the car while not compromising with space, Swift is one of the most admired hatchbacks in India. The 2017 Maruti Swift comes loaded with features such as 7-inch touchscreen infotainment system with inbuilt navigation, Bluetooth connectivity, Android Auto, and Apple CarPlay.

Maruti Swift

Specification of 2017 Maruti Swift

Engine Capacity 1197 cc
Maximum Power 61 Kw @ 6000 RPM
Maximum Torque 113 NM @ 4200RPM
Fuel Efficiency 22 kmpl on Petrol/ 28.4kmpl on Diesel
Transmission 5-speed Manual/ Automatic
Year Launched 2017
Price Rs. 4.99 Lakhs – Rs. 8.29 Lakhs

Agree or not, Maruti Swift is the most admired hatchback in India.
If you own a used Maruti Swift and planning to sell it, we at CARS24 are on a mission to make your used car selling experience hassle-free.
Visit us at CARS24 or call @ 1800 258 5656 to book an appointment with us.