MINI India Opens Second Delhi NCR Dealership With Deutsche Motoren In Noida

MINI India has appointed Deutsche Motoren as its second dealer partner in Delhi NCR. The new showroom in Noida will bring BMW and MINI together under one roof, giving customers a single premium destination to explore both brands.

BMW and MINI under one roof in Noida

The new showroom is located at H Block, Sector 63, Noida, Uttar Pradesh. It has been designed as a modern space where customers can explore MINI's cars and get a closer look at the brand's design and features.

Two MINI cars will be displayed at the showroom. Customers can also use digital tools and get personalised help while choosing a car. The showroom will also have a dedicated lifestyle accessories section. It will offer MINI merchandise for customers who want to explore the brand beyond its cars.

Why Delhi NCR is important for MINI

MINI says Delhi NCR is an important market for the brand. The region has a large number of premium car buyers who look for different designs and more personalised products. Hardeep Singh Brar, President and CEO of BMW Group India, said MINI is known for its distinctive design and fun driving experience. He added that appointing Deutsche Motoren will help MINI reach more customers in the region. Yadur Kapur, Dealer Principal at Deutsche Motoren, said the new showroom will give customers a chance to experience the MINI brand in a more convenient and welcoming setting.

Deutsche Motoren's association with BMW Group

Deutsche Motoren has been a BMW Group India dealer partner for several years. The company already has experience in handling premium car sales and customer service. As a MINI dealer, Deutsche Motoren will follow BMW Group's standards for sales and after-sales services. This will give customers support not only when buying a MINI, but also during ownership.

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