MINI India's new 'Mod My MINI' offers 2.5 million personalisation combinations

MINI India has launched a new official customisation programme called ‘Mod My MINI’. It allows new and existing owners to personalise their cars with different paint colours, decals and accessories. The programme is available for the Cooper and Countryman model families.

How the 'Mod My MINI' programme works

Rather than a limited set of pre-packaged options, 'Mod My MINI' lets customers modify almost any visible element of their car, including the roof, mirror caps, spoilers and brake calipers, whether they're customising a brand-new MINI at the point of purchase or personalising a car they already own. 

On the paint side, buyers get access to more than 100 classic MINI shades, alongside a selection of exclusive thematic decals and original MINI accessories to round out the look. According to MINI India, this combination of paint options, decals and accessories works out to over 2.5 million possible unique combinations.

MINI India on why it launched 'Mod My MINI'

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the 'Mod My MINI' programme puts the design canvas directly into the hands of our owners. True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle's identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”

Warranty and where to access 'Mod My MINI'

MINI India offers a 24-month warranty on decals installed through the programme. Customers can contact their nearest MINI Authorized Dealer to check the available options and start the customisation process.

MINI currently has 17 sales touchpoints across 16 cities in India. Its aftersales network is larger, with 51 service touchpoints across 36 cities through the BMW Group India network.

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