Top 5 Most Affordable Luxury Brands to Maintain in India

Owning a luxury car in India is no longer a dream that’s out of reach of most pockets. The used luxury cars market has opened the doors to models that once carried price tags far beyond the affordability mark, letting buyers enjoy the same comfort, performance, and road presence at a fraction of the showroom cost.

But while the purchase price might feel like a steal, the real story of affordability plays out over years of ownership. Service intervals, parts availability, and the cost of big-ticket repairs can make or break the experience. The upside? Some luxury brands have proven that premium doesn’t always have to mean painfully expensive upkeep. 

In this article, we break down the top 5 luxury car brands in India that deliver the plush experience without making you splurge on maintenance, especially when bought pre-owned.

1. BMW

BMW has built a strong customer base in India thanks to its engaging performance-driven cars with tech-savvy features. In the used luxury cars segment, BMW models remain a hot pick because they deliver a great driving experience without requiring wallet-breaking maintenance, provided they’ve been serviced on time.

If you’re exploring used BMW cars, it’s important to understand that their appeal goes beyond the badge. Engines like the 2.0-litre diesel (found in the 3 Series and X1) are known for reliability, while the brand’s comprehensive service packages can help control long-term costs. That said, you should still budget for periodic wear-and-tear as brake pads on most BMWs need replacement every 30,000–40,000 km, and run-flat tyres are pricier than conventional ones.

BMW Top Models & Estimated Maintenance Costs

2. Mercedes-Benz

Mercedes-Benz has a reputation for building cars that feel solid even after a decade of use. In the used luxury cars space, they’re a safe bet for buyers who want comfort, a plush interior, and a large service network across India. The brand offers the Star Ease maintenance program, which allows buyers to choose from servicing plans that help to reduce the burden of any unexpected servicing costs. 

When it comes to used Mercedes cars, models like the C-Class, E-Class, and GLC stand out because they come with timeless design and dependable mechanicals. While routine servicing is on par with BMW, certain parts, like air suspension components in higher-end models, can be costly if they fail. Opting for variants with steel springs over full air suspension can significantly reduce upkeep.

Mercedes-Benz Top Models & Estimated Maintenance Costs

3. Land Rover

Land Rover SUVs are a dream for anyone who loves a commanding driving position and go-anywhere capability. In the used luxury cars market, they’re desirable for their off-road prowess and strong road presence, but they do require careful inspection before purchase, as a neglected Land Rover can be a money pit.

If you’re checking out used Land Rover cars, focus on models with a full dealership service history and fewer electronic fault reports. The Discovery Sport and Evoque are the more manageable ones to own compared to larger models like the Range Rover Sport, which can have high suspension and electronics repair costs.

Land Rover Top Models & Estimated Maintenance Costs

4. Audi

Audi’s cars have a distinct appeal in the used luxury cars market with sharp designs, feature-rich cabins, and Quattro all-wheel-drive on higher variants, making them desirable for both enthusiasts and comfort seekers. Audi offers the Audi Comprehensive Service Plan (CSP) along with warranty extensions, which helps to keep the ownership cost in check. But while Audi maintenance isn’t drastically higher than BMW or Mercedes, some models do have known weak points, especially with electronics and DSG transmissions.

If you’re eyeing used Audi cars, the A4 and Q3 are relatively safer bets, offering balanced running costs. The A6 and Q5 bring more tech and luxury, but also mean higher repair bills if out of warranty. A well-maintained car with complete service records can still deliver years of hassle-free ownership.

Audi Top Models & Estimated Maintenance Costs

5. Jaguar

Jaguar cars have a unique charm in the used luxury cars category as they combine British styling flair with a sporty drive. But they’re not for someone looking for the absolute lowest maintenance bills. In particular, older Jaguars can see higher suspension and electronics repair costs, so buying one with a rock-solid service record is crucial.

For those considering used Jaguar cars, the XE and XF sedans are relatively more manageable in terms of maintenance, while the F-Pace SUV offers more versatility. Expect slightly higher part costs compared to German rivals, but the ownership experience is often worth it for those who value design and performance.

Jaguar Top Models & Estimated Maintenance Costs

Summary

The used luxury cars market in India has matured to a point where owning a BMW, Mercedes, Land Rover, Audi, or Jaguar is no longer a far-fetched dream. But the real difference between a smart buy and a costly mistake often lies in understanding what these cars cost to keep on the road.

The five brands we’ve covered prove that you can get the full premium-car experience without getting drained by maintenance bills. The bills will be in check provided you pick the right model, keep up with scheduled servicing, and buy a car with a clear service history. From BMW’s reliable 2.0-litre diesels to Mercedes’ long-lasting mechanicals, from Audi’s feature-packed sedans to Land Rover’s all-terrain icons and Jaguar’s distinctive British charm, each has its sweet spot in terms of value and running cost.

If you approach the purchase with your eyes open and your budget planned beyond the buying price, a used luxury car can be one of the most rewarding buys.