Celebrating Christmas With Cars24

Celebrating Christmas With Cars24

December has been pretty exciting for us. We have had several reasons to celebrate from opening our 100th branch in Kolkata to achieving the major milestone of purchasing 1 lakh cars since our inception! So this year, we chose the cheerful day of Christmas to celebrate our success. Apart from the grand celebration that we had amongst ourselves, this year we also sought to celebrate Christmas with the people that…

Read More
CARS24 Celebrates Year End With The New TVC Featuring Boman Irani- #BechneWalaPrice

CARS24 Celebrates Year End With The New TVC Featuring Boman Irani- #BechneWalaPrice

https://youtu.be/xJsLQnhzg88 CARS24 is again live in action on the national television, with the new TV ad featuring Boman Irani. As the year-end is lit for all the automobile companies, CARS24 took it a notch up by launching the TVC. Going two years strong, our company aims at revolutionizing the used car industry. The TV ad is the true depiction of the what we stand for. Let’s admit it, we all have…

Read More
The Glue That Holds Us Together- Ethics And Values

The Glue That Holds Us Together- Ethics And Values

Values and ethics are defined for every good institution but, what makes the institution best is how efficiently these principles are applied.  CARS24 definitely falls under the radar of a few best companies out there. We consider our company to be a living and breathing organization. An organization that is growing and the fuel that keeps us going is the love of our beloved customers accompanied with the zeal and enthusiasm of our…

Read More
Welcoming The TVC featuring Boman Irani- CARS24 Way

Welcoming The TVC featuring Boman Irani- CARS24 Way

CARS24 has recently launched their TV commercial which beautifully shows Boman Irani selling his car to CARS24 at the best price. The ad comes at a time when the used car market is a mess and CARS24 has come up with a streamlined process which combines technology with the used car business. When the countries like China, U.K, and Germany have a boom going on in this market, India is…

Read More
CARS24 1st TVC Featuring Boman Irani Is Already Winning Hearts- Watch It Here

CARS24 1st TVC Featuring Boman Irani Is Already Winning Hearts- Watch It Here

https://www.youtube.com/watch?v=YqVCS9rZDFI How many  TV advertisements have you seen till date? More importantly, how many of them do you recall? You can not forget an advertisement which had a unique tone, a unique phrase or a unique concept. It’s all about uniqueness that registers a long lasting memory in our head and heart. CARS24  launched one such advertisement featuring Boman Irani. The ad is indeed a treat to the eyes but, a lot…

Read More
A 360˚  Customer Experience – How It Is Winning Hearts And Cars!

A 360˚ Customer Experience – How It Is Winning Hearts And Cars!

Mr Varma loved his reliable Swift — it was his first — two promotions and four years later, he believed it was time to upgrade. While his wife was happily browsing through the next sedan models, Mr Varma was losing sleep over what will he do with his old sweetheart. He casually mentioned his plight to a colleague (Mr Sharma) over lunch the next day. As was inquiring about the…

Read More
My Growth Safari With CARS24

My Growth Safari With CARS24

When I decided to join a startup, barely six months into its run, little did I know that my ride would not only be fun-filled but, also a battle with pushing my boundaries. My role was to check vehicle authenticity on websites such as Vahan and assist retail managers by conducting thorough service checks on cars which came in for an inspection. At the time of my arrival, this process…

Read More
The CARS24 Herald – Looking Back – Pit Stop Of May’17

The CARS24 Herald – Looking Back – Pit Stop Of May’17

Legendary heroes are usually the founder of something—the founders of a new age, the founders of a new religion, the founders of a new city, the founders of a new way of life. In order to find something new, one has to leave the old and go on a quest of the seed idea, a germinal idea that will have the potential of bringing forth that new thing. In a…

Read More
Design, The Silent Ambassador Of Your Brand

Design, The Silent Ambassador Of Your Brand

The idea that design is a silent ambassador of your brand was put forward by Paul Rand – the famous graphic designer. Let us try to break down his idea of design being an important component in the times we live in. Starting with the definition of an ambassador, moving on to how design acts as one, the impact of design on our company and ending with how we can…

Read More
The CARS24 Way – Redefining Excellence

The CARS24 Way – Redefining Excellence

Chapter 1: Fighting in the Basement With the advent of e-commerce, customers in India have become used to having a truly online experience when it comes to shopping. The whole life cycle of the purchase can be carried out from the comfort of one’s home starting with product discovery and encompassing the next steps of product reviews, price discovery, payments and then finally the last mile delivery at the doorstep….

Read More