Force Motors cars are built around durability, load-carrying strength and mechanical simplicity. The current passenger lineup is focused on the Force Gurkha for off-road users, the Trax-based people movers for tier-2 and 3 families and the premium Urbania for shared mobility. The Force car price in India starts at the price of Gurkha at ₹15.95 lakhs and goes up to ₹31.83 lakhs for the Urbania. A Force car is designed to survive bad roads, heavy usage and long service cycles, which explains its continued relevance in both private and commercial use.