Porsche India Assured Buy-Back Program launched — How the 36-month plan works
- 1Offering customers a guaranteed resale value of up to 70% after 3 years of ownership
- 2Customers can opt for a pre-determined buy-back value at the time of purchase,
- 3Coverage remaining valid for 36 months from the vehicle's invoice date
Porsche India has introduced an Assured Buy-Back Program that offers customers a guaranteed resale value of up to 70% after three years. The programme provide greater clarity around a vehicle’s future value and reduces uncertainty at the time of resale.
Porsche India Assured Buy-Back Program — Eligible models and coverage
The programme has been introduced in partnership with a preferred financial partner. It is currently available on select Porsche models, including the Cayenne, Macan Electric and Taycan. Customers can choose a pre-determined buy-back value when purchasing their vehicle. The coverage remains valid for 36 months from the vehicle’s invoice date.
How the payout works
At the end of the three-year period, the vehicle’s actual resale value is compared with the pre-agreed assured value. If the vehicle sells for less than the assured value, the programme covers the difference, subject to the applicable terms and conditions. This protects customers from unexpected changes in the used luxury vehicle market.
What Porsche India says
"The introduction of the Assured Buy-Back Program provides our customers with greater peace of mind while offering the flexibility to continue their journey with the Porsche brand,” said Ashutosh Dixit, Head of Porsche India. He further added, “As we continue to enhance the ownership experience, this initiative reflects our commitment to delivering solutions that support our customers during their ownership journey.”
Porsche India supporting future upgrades
The Assured Buy-Back Program gives customers a clearer idea of their vehicle’s future value when they purchase it. This can also help customers plan an upgrade to another Porsche model.
Luxury vehicle resale values can change based on the model, vehicle condition and market demand. By setting a buy-back value at the time of purchase, the programme reduces uncertainty around resale value. The programme is currently available on the Cayenne, Macan Electric and Taycan. Porsche has not confirmed whether it will be extended to other models in India.
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