Many luxury cars promise comfort first, and performance second. BMW India flips that order. Every model that is sold under the brand is designed around how it feels to drive, even when covered in leather, screens and convenience features. In India, this philosophy manifests itself in a selection of cars from the accessible BMW 2 Series Gran Coupe starting at ₹45.30 lakhs to the high-performance BMW M5 and the flagship BMW XM, which is priced well over 2 crores. The range is set up so that each model has a distinct purpose instead of overlapping identities.
