Tata Sierra Jubilee Edition launched with accessory packs — Starts at Rs 11.99 lakh

Tata Motors has launched the Sierra Jubilee Edition to celebrate the SUV crossing the 50,000-sales milestone in India. Rather than introducing a new variant, the company has launched dealer-fitted accessory packages for the Smart+, Pure, and Adventure trims. These packs add cosmetic and convenience features to personalise Sierra straight from the dealership.

Tata Sierra Smart+ Jubilee Edition — Added features for the entry-level buyer

The Tata Sierra Smart+ Jubilee Edition is priced at Rs 11.99 lakh (ex-showroom). It comes with a few extra styling and feature additions over the standard model. On the outside, buyers get front grille garnishes, tailgate cladding, and roof rails. Inside, it adds semi-leatherette seat covers, a four-speaker audio system, a 10.25-inch touchscreen with wireless Apple CarPlay and Android Auto, and a rear parking camera. Compared to the regular Smart+ variant, it costs around Rs 50,000 more but adds a good number of useful features.

Tata Sierra Pure Jubilee Edition — Focus on cabin protection and convenience

The Tata Sierra Pure Jubilee Edition is priced from Rs 13.39 lakh (ex-showroom). Along with the front grille garnishes and tailgate cladding, it adds wheel arch cladding, a parcel tray, magnetic sunshades, leatherette seat covers, and a leatherette steering wheel cover. The package also includes front and rear dash cameras, which can be useful for recording road incidents or while the SUV is parked. 

Tata Sierra Adventure Jubilee Edition — ROQ package

The Tata Sierra Adventure Jubilee Edition comes with Tata's complete ROQ accessory kit, which includes front and rear skid plates, a hood scoop, window-line cladding, wheel arch cladding, body decals, and front and rear dash cameras. These accessories are primarily cosmetic and do not enhance its off-road capability. The Adventure Jubilee Edition is priced from Rs 16.19 lakh (ex-showroom).

Tata Sierra Jubilee Edition pricing at a glance

Prices are ex-showroom and may vary depending on the selected powertrain, transmission and the specific dealer-fitted accessories chosen.

No changes to mechanicals or safety hardware

The Tata Sierra Jubilee Edition does not bring any mechanical changes. The engine, gearbox, suspension, and safety features remain the same as the standard Sierra and depend on the variant chosen. Instead, the Jubilee Edition only adds dealer-fitted accessory packages. So, unlike a typical special edition with unique styling or factory upgrades, it is essentially the regular Sierra with official Tata accessories installed through authorised dealerships.

Buyers can also choose accessories individually

Tata Motors has also confirmed that buyers do not have to purchase the entire Jubilee Edition package. Individual accessories can be selected separately, allowing customers to customise their Sierra based on their needs. Prices for individual accessories have not been announced, so buyers will need to check with their nearest Tata dealership for the complete list of accessories and their variant-wise pricing.

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